XFX is a division of PINE Group that specializes in video cards and motherboards. PINE is the leading technology company in Hong Kong founded in 1989 and listed on HKGEM board in 1999. It engages in the design, development and manufacture of high quality digital audio, video devices and computer peripherals. PINE also distributes branded computer and communications products. It has 16 sales branches around the globe, 4 R&D centers strategically located in the Asia pacific region and 2 factories in China, covering over 50 countries with premier products and services.
XFX probably had the most radically designed booth we saw at Cebit. XFX targets certain people, those who are looking for the most overclockable graphics cards and flashy retail box design.
The main attraction at the XFX booth was the working PC with two 512MB 6800Ultra running in SLI mode... Certainly this setup will enable very high frame rates, even at 1600x1200. No information was given as to when such cards will be available on the market...
Apart from the impressive 512MB 6800Ultra SLI mode, XFX demonstrated all their product line:
From what we were told, the average age of XFX staff is under 35, meaning XFX products are made by enthusiasts for gamers. XFX is constantly looking at website reviews, forums, in an attempt to further improve its retail products by testing each card that is sold on the market. After all, when you are going to spend so much money on a 6800 Ultra card, you have to be sure that it will work 100%, without any problems. Hopefully soon, we will be able to test XFX products, stay tuned!