Breaking News

Google announces Pixel 10, Pixel 10 Pro Fold and Pixel Buds 2a GIGABYTE Launches the AORUS RTX 5090 AI BOX MSI Debuts the GODLIKE X EDITION and X870E MAX Series to Redefine PC Building PlayStation 5 price changes in the U.S. MSI Unveils MPG 271QR QD-OLED X50 –TRUE AI QD-OLED Gaming Monitor

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Twitter Revenue hit by Advertising Issues, Low Demand in the Summer

Twitter Revenue hit by Advertising Issues, Low Demand in the Summer

Enterprise & IT Oct 24,2019 0

Twitter's third quarter revenue and profit were hit in Q3, as a result of advertising problems including product bugs and low demand over the summer.

The company's total revenue was $824 million in Q3, an increase of 9%. Twitter said that performance was impacted by revenue product issues and greater-than-expected seasonality. In Q3 Twitter discovered, and took steps to remediate, bugs that primarily affected its legacy Mobile Application Promotion (MAP) product, impacting Twitter's ability to target ads and share data with measurement and ad partners.The company also discovered that certain personalization and data settings were not operating as expected. Twitter also experienced greater-than-expected seasonality in its advertising business that began in July and continued into August. "We believe our core value propositions of launching something new and connecting with what’s happening on Twitter continue to resonate very strongly with advertisers, and that slower business over the summer was due to a relatively lighter slate of big events and launches in July and August compared to 2018," Twitter said.
On the other hand, year-over-year ad revenue growth rebounded to double digits globally in September, with the most pronounced recovery in the US.

User growth provided a positive note for Twitter, which has historically struggled to increase its audience despite widespread social and cultural awareness. The company added 6 million new daily active users to 145 million in the third quarter, a 17% increase from a year earlier and a 4% gain from the previous quarter.

Twitter has stopped disclosing its monthly active users count, instead reporting mDAU, a metric it created to measure users exposed on a daily basis to advertising through the site or Twitter applications that are able to show ads.

Twitter’s Chief Executive Officer Jack Dorsey said the growth in monetizable daily active usage (mDAU) was driven by product improvements, including making the site easier to navigate and more proactively identifying abusive content for removal.

The company’s average mDAU hit 145 million.

Third-quarter net income was $37 million. In the same period last year, the firm reported net income of $789 million.

Twitte's total headcount at the end of Q3 was more than 4,600 employees, up 21%. The company now expects full fiscal year-over-year headcount growth in 2019 to be slightly above 20%.

For the fourth quarter, Twitter expects total revenue to be between $940 million and $1.01 billion.

Recently, the company made 6-second video bidding available for global advertisers and it has continued to expand its live and on-demand video partnerships.

Total operating expenses, including cost of revenue, rose by 17% year-over-year to $780 million, partly due to plans to hire more employees.

The company expects fourth-quarter operating income to be between $130 million and $170 million.

Tags: Twitterfinance
Previous Post
Qualcomm Announces $200M 5G Investment Fund
Next Post
Xiaomi Launches 144Hz Curved Gaming Monitor

Related Posts

  • Elon Musk to Acquire Twitter

  • Twitter Marks President Trump's Tweet With Tag Warning About "Violence"

  • Twitter's New Settings Let You Choose Who Can Reply to Your Tweet

  • SoftBank Reports $18 Billion Loss from Vision Fund

  • Panasonic Annual Profit Decreased, Tesla Battery Venture Brings Gains

  • Sony's Q4 Profit Dropped 57% on Low Image Sensor Sales

  • Twitter to Let Employees Work From Home For Ever

  • Twitter Launches Labels to Warn On Misleading COVID-19 Information

Latest News

Google announces Pixel 10, Pixel 10 Pro Fold and Pixel Buds 2a
Smartphones

Google announces Pixel 10, Pixel 10 Pro Fold and Pixel Buds 2a

GIGABYTE Launches the AORUS RTX 5090 AI BOX
GPUs

GIGABYTE Launches the AORUS RTX 5090 AI BOX

MSI Debuts the GODLIKE X EDITION and X870E MAX Series to Redefine PC Building
PC components

MSI Debuts the GODLIKE X EDITION and X870E MAX Series to Redefine PC Building

PlayStation 5 price changes in the U.S.
Gaming

PlayStation 5 price changes in the U.S.

MSI Unveils MPG 271QR QD-OLED X50 –TRUE AI QD-OLED Gaming Monitor
Gaming

MSI Unveils MPG 271QR QD-OLED X50 –TRUE AI QD-OLED Gaming Monitor

Popular Reviews

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

be quiet! Light Loop 360mm

be quiet! Light Loop 360mm

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

Noctua NH-D15 G2

Noctua NH-D15 G2

Soundpeats Pop Clip

Soundpeats Pop Clip

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

be quiet! Pure Base 501

be quiet! Pure Base 501

Terramaster F8-SSD

Terramaster F8-SSD

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed