Sony at NAB Show 2026

Sony Electronics will return to NAB (National Association of Broadcasters) Show 2026, a leading event for the media and entertainment industry. From April 19-22, the company will be in booth #C8401 in Las Vegas focusing on live production, news production, imaging, and virtual production, demonstrating the latest technologies designed to address emerging challenges and needs in broadcast and production.

“At this year’s NAB Show, Sony’s theme is ‘The Power Behind Your Story’ which demonstrates how our technologies are the driving force behind various forms of storytelling,” said Olivier Bovis, Director, Head of Media Solutions Business, Sony Europe. “From products to workflows, and acquisition to delivery, Sony has the right people, tools and expertise to enable creators to capture their vision and communicate their truth with quality and authenticity.”

The media and entertainment landscape is changing, and Sony is debuting solutions through the entire production workflow that provide authenticity and provenance, create more personalised and emotional viewing experiences, and support XR and spatial content creation.

At the Sony booth, visitors will experience live production solutions including the evolution of Sony’s “Networked Live” ecosystem, as well as new system cameras offering exceptional image quality and system scalability, enhanced workflows for news production that enable fast and highly reliable reporting, the latest in Virtual Production tools and processes, and a comprehensive lineup of imaging solutions. The company will also showcase XYN™ (/Zin/)’s “spatial capture solution.”

Additionally, Sony will host many engaging presentations and talks on trending topics throughout the show featuring notable industry voices. For more details about the company’s presence, please visit Sony’s NAB Show website.

Key Exhibits and Technology Highlights

Scalable, Flexible, and Simplified Live Production

Sony will present its new “R Series” system camera lineup, which builds on the strengths of the existing HDC‑5000 and HDC‑3000 series while significantly enhancing image performance, system expandability through additional transmission pathways and infrastructure options, and usability that enables consistent colour matching across models. Additionally, the new series will address challenging lighting conditions by offering an expanded dynamic range for enhanced details, and operation modes to address different lighting environments. Models include HDC‑5500R, HDC‑5500RV, HDC‑3500R, HDC‑3500RV, and HDC‑3200R, along with related products such as the HDCU‑3500R Camera Control Unit and the HKCU‑LUT35 3D LUT option board. The models are planned to be available in summer 2026.

Sony will also demonstrate newly released firmware updates for the PTZ auto‑framing cameras BRC‑AM7 (Ver. 3.0), SRG‑A40, and SRG‑A12 (Ver. 4.0). Leveraging Sony’s latest AI technologies, these updates expand functionality to support increasingly diverse production needs, including sports broadcasting, education, and corporate content creation.

Sony will exhibit MOXELA, a new software-based media processing platform running on COTS (commercial off the shelf) servers or in the cloud, designed to transform how broadcasters, production companies, and media organisations transport, process, and monitor live video, audio, and data.　

Additionally, attendees will see demonstrations of new features for the MLS‑X1 multi‑format switcher, enabling efficient production by sharing input and output signals across multiple studios. Sony will also debut the ICP‑X7000A, a control panel featuring a newly developed XPT operation panel that significantly improves visibility and operability and is planned to be available in Autumn 2026.

Smarter, Faster, and More Secure News Production Workflows

For the first time at NAB Show, Sony’s recently launched PXW‑Z300 XDCAM handheld AI-powered camcorder – t12 to support the C2PA standard3 authenticity – will demonstrate the growing demand for trustworthy news reporting through authenticity and provenance.

Sony continues to propose a range of workflows through partner collaboration. At NAB Show, the company will present an end‑to‑end workflow that leverages camera‑originated authenticity files and metadata from the field through immediate production and editing. This workflow is achieved with the LiveU TX1, a compact IP bonding‑capable data transmitter (announced in September 2025), the PDT‑FP1 portable data transmitter, and the newly announced PWA‑RXS Network RX Station.

In addition, LiveU has announced a further expansion of its integration with Sony’s PWA-RXS through an optional license. A reference demo will showcase a new workflow powered by Sony’s cellular connectivity management system, featuring real-time carrier optimization and seamless global connectivity for creators.

Imaging Innovations without Limits

Sony’s comprehensive lineup of Alpha™ cameras and lenses continues to expand, empowering creators at every level of production. Launched in late 2025, the Alpha 7 V capable of 4K 60p capture without crop4 will be making its first appearance at NAB Show. The 33 MP (approx.) full-frame hybrid model incorporates a BIONZ XR2TM processor with an integrated AI processing engine to facilitate subject recognition and Auto Framing. Additionally, the latest version (Ver. 2.6) of the Monitor & Control app, which enables video monitoring and remote control from smartphones, tablets, and Macs, will be showcased.

Sony’s diverse Cinema Line cameras will enhance their functionality. The FR7 cinematic PTZ camera recently added AI-based Auto Framing and support for OpenTrackIO protocol through a Ver. 4.0 firmware update, while the FX6 full-frame Cinema Line camera rolled out BIG 6 home screen display support for easy access to top functions.

Additionally, experience spatial content creation brought to life through the VENICE Extension System Mini (Rialto) combined with the glasses-free 3D Spatial Reality Display.

The Growth of Virtual Production and Spatial Content Creation

As a technology manufacturer, Sony offers a robust and inclusive ecosystem of Virtual Production solutions, from cameras and camera tracking to LED walls and purpose-built software that support creativity and streamline production processes. Firmware updates and the addition of new tools and enhancements, such as Sony’s Virtual Production Tool Set Ver. 3.0, continue to elevate visual storytelling capabilities.

Sony will launch the XYN Spatial Capture Solution, which generates photorealistic 3DCG (3D Computer Graphics) assets from photographs taken with mirrorless cameras. This professional solution, which will be shown at NAB Show and is expected to be available in summer 2026, is comprised of three tools designed for use across virtual production and a wide range of 3DCG content creation workflows. XYN Spatial Scan Navi is a smartphone app5 that guides efficient image capture.XYN Spatial Scan is a web application that delivers studio-grade generation quality. Finally,the XYN Renderer Plugin, enables highly realistic rendering for virtual production studios.

For more information about Sony’s presence at NAB Show, please visit https://pro.sony/nab.

Sony Electronics will launch a new series of five system cameras, HDC‑5500R, HDC‑5500RV, HDC‑3500R, HDC‑3500RV, and HDC‑3200R – collectively the R Series – along with the camera control unit HDCU-3500R and the 3D LUT option board HKCU-LUT351. The R Series enhances imaging performance resulting from the 2/3-inch three-chip 4K CMOS image sensor with global shutter functionality and provides system expandability for high-quality 4K and HDR live production, while offering compatibility and common operability across the series. The models inherit features of the multi-format HDC-5000 and HDC-3000 series of system cameras, including high-quality 4K shooting, a wider dynamic range, and no rolling shutter distortion, while the HDC-5500RV and HDC-5500R also support 4K high frame rate shooting, UHB (Ultra High Bitrate) transmission, and 12G-SDI.

The R Series is scheduled to be showcased at the NAB (National Association of Broadcasters) Show 2026, April 19-22, 2026, in Las Vegas and planned to be available summer 2026.

Enhanced Imaging Functionality

The R Series cameras allow for sensitivity selection based on scene conditions while reducing white clipping by maintaining a balance between sensitivity and dynamic range, made possible by an excellent S/N ratio of -64dB that minimizes the impact on image quality2. This enables more natural and three-dimensional video capture in outdoor stadiums with mixed sunlight and shadows, as well as in live music venues with challenging lighting.

The HDC-3500R, HDC-3500RV, and HDC-3200R can connect to camera control units with the newly released option board HKCU-LUT35 installed1, enabling operation with 3D LUTs that allow for more advanced color adjustments The HDC-3200R now supports the wide color gamut modes S-Gamut3 and S-Gamut3.Cine, which are used in the HDC-5000 series and HDC-3500 series, allowing for more precise color matching during multi-camera operations with different models.

Flexible Transmission Functionality

The R Series enhances transmission functionality to achieve a more flexible system configuration. The HDC-5500R and HDC-5500RV now support video trunk with two 1.5G SDI lines2. The HDC-3500R and HDC-3500RV support the new transmission method HB+, enabling video trunk and prompter with one 3G SDI line or two 1.5G SDI lines3. By utilizing video trunk, it is possible to transmit signals from different video equipment while leveraging existing fiber optic cables, allowing for a more efficient system setup.

In prompter transmission, by utilizing two 1.5G SDI lines, it allows simultaneous transmission of on-air video and multi-monitor footage that enables the camera operator to check the angles of other cameras, without increasing the number of SDI cables. This reduces wiring work on set, facilitating more efficient shooting.

Additionally, the HDC-3200R now supports network trunk with a maximum of 1Gbps. By utilizing the fiber optic cable between the camera and CCU, it can transmit signals such as camera trackers and IP teleprompter signals, achieving a more efficient system setup.

Improved Operability

The HDC-5500R, HDC-5500RV, HDC-3500R, and HDC-3500RV come standard with a slide mechanism for a large viewfinder that can accommodate the 7.4-inch OLED color viewfinder HDVF-EL760 (already released). This allows the viewfinder to be fixed at any desired position, enabling stabilisation by positioning the viewfinder closer to the tripod's rotation axis. In environments where there is limited distance between the operator and the camera body, the viewfinder can slide forward to maintain a comfortable viewing distance, thus achieving greater operability.

Additionally, the latest intercom operation panel, previously used in the HDC-5500V and HDC-3500V, will also be applied to the HDC-5500R, HDC-5500RV, HDC-3500R, and HDC-3500RV. This allows for unified operability in shooting environments with mixed models.

Key Features of Each Model in the R Series

Common to All Models

Enhanced Imaging Functionality2

HDC-5500R and HDC-5500RV

Newly supports video trunk with two 1.5G SDI lines2
Unification of the intercom operation panel and newly supports the standard slide mechanism for the viewfinder in the HDC-5500R

HDC-3500R and HDC-3500RV

Newly supports HB+ transmission, enabling video trunk with one 3G SDI line and two 1.5G SDI lines, as well as prompter transmission3
Unification of the intercom operation panel and newly supports the standard slide mechanism for the viewfinder in the HDC-3500R

HDC-3200R