Maxell Corporation of America will be showcasing its holographic storage, Blu-ray and HD-DVD technologies at the National Association of Broadcasters to be held in New York from October 24-25, at the Jacob Javitz Center.

The event is a major gathering of video and production professionals, bringing together leading-edge technologies that impact the broadcast industry.

"The growing number of content channels ranging within wireless, Internet, and cable is pushing storage requirements to new limits for broadcast and production businesses," said Tony Petruzziello, director of sales for Maxell's Professional Media Products Division. "Given our industry track record for performance and quality, our HD and Holographic media technologies are gaining significant attention with broadcasters and content developers as their demand for more capacity continues to swell."

Maxell's holographic storage technology is currently undergoing beta testing with several broadcasters, but is due to ship to OEMs in December. The frst generation cartridges will provide 300 GB of data storage. In conjunction with InPhase Technologies, Maxell is developing 2nd and 3rd generation cartridges which will offer 800 GB and 1.6 TB of data storage, respectively.

Maxell Holographic Optical Recording Technology has been developed in conjunction with InPhase Technologies. It records through the full depth of the medium and not just on the surface. Furthermore, holography allows a million bits of data to be written and read in parallel with a single flash of light, facillitating transfer rates significantly higher than current optical storage devices.

Maxell will also be displaying its Blu-ray and HD DVD technology formats, designed to meet requirements for recording and viewing large amounts of data, including high definition movies. In addition, Maxell will also display its full range of HD tape formats including D-5, HDCAM, DVCPROHD and DVPRO HDV. This selection of high-end media offers durable, high-quality recording capabilities that meet the full range of professional High-Definition (HD) and archival requirements.