Google's Youtube is updating the way it gives Community Guidelines strikes to a new, simpler system.
Youtube has been relying on a three-strikes system and email notices to give content posters a chance to review and understand what went wrong before they face more severe consequences. According to Youtube, this approach works; 94% of those who do receive a first strike never get a second one.
Starting February 25, Youtube said channels will receive a one-time warning the first time they post content that crosses the line, with no penalties to their channel except for the removal of that content.
Along with this new warning, Youtube is also expanding the policy resources available in its help center to give more detail about what behavior will result in a strike. This includes new, detailed examples of the kind of content Youtube commonly see that breaks its rules.
Youtube is also making the penalty for violating its Community Guidelines the same wherever it happens. While most strikes result from videos, Youtube's Community Guidelines cover all content on YouTube, including stories, custom thumbnails, or links to other websites included in a video’s description or infocard. Previously, not all strikes had the same penalty on a Youtube channel. For example, first strikes on videos would trigger a 90-day freeze on live streaming, and second strikes would result in a two-week freeze on new video uploads. Now, all Community Guidelines strikes will have the same penalty: As mentioned, everyone who uploads content to YouTube will now receive a warning the first time their content crosses the line. Although the content will be removed, there will be no other penalty on the channel. There will be only one warning and unlike strikes, the warning will not reset after 90 days.
The first strike will result in a one-week freeze on the ability to upload any new content to YouTube, including live streaming, and other channel activities. Strikes will expire after 90 days.
The second strike in any 90-day period will result in a two-week freeze on the ability to upload any new content to YouTube.
The third strike in any 90-day period will result in channel termination.
Youtube is also making its email and desktop notifications clearer, and they will provide more details on which policy was violated. The company is also adding new mobile and in-product notifications to make sure users have all the information about a strike available at a glance.