Google is offering to businesses who don’t have resources to create videos from scratch, Video Builder.
It’s a free beta tool that animates static assets—images, text and logos—with music from Google's library. You can choose from a variety of layouts based on your message and goals, customize colors and font and quickly generate a short YouTube video (6 seconds or 15 seconds).
Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, Google is accelerating the next stage of Video Builder availability.
For brands or agencies with existing video resources, Video Builder can help bring agility and experimentation to the creation process by generating supplemental, lightweight videos. For smaller businesses and those with less creative experience, it can provide an efficient, low-resource way to create videos, perhaps even for the first time.
If you’re interested in trying the Video Builder beta, sign up for access here. Google will process requests as soon as the company is able given tool capacity and email you once your access is granted.