OLED panels are said to be energy-efficient, make thin and light displays, and have strength in showing fast-moving images.
Besides Toshiba Matsushita Display, Sony Corp. develops OLED panels for TVs. Sony also said on Thursday it planned to start selling ultra-thin TVs using organic light-emitting diode (OLED) technology this year, likely becoming the first to market with a TV using the promising next-generation display.
OLED displays are already used in digital cameras, cellphones and other devices with relatively small panels. But cost and technology hurdles have so far prevented them from being mass produced for use in larger equipment such as TVs.
In 2007, the market for TV-use liquid crystal display (LCD) modules is expected to come to $27.4 billion, while demand for plasma panel modules will likely total $7.5 billion, according to research firm DisplaySearch.