For the optical drive business, Asustek entered the market a few years ago with technology acquired through in-house R&D while MSI entered by partnering with Accesstek. Gigabyte paved its way into the market by establishing an alliance with optical drive manufacturer Asour Technology in March 2003. ECS has not yet announced plans to introduce optical drives.
Meanwhile, following ECS and MSI, which unveiled their respective “EZ-Buddie” and “Mega PC” mini-barebone systems in March, Gigabyte is expected to introduce a similar product in the upcoming launch.
Besides the new offerings, Gigabyte will also display its latest motherboards, graphics cards and LCD monitors.
In the past few years, motherboard makers have been diversifying into system businesses, hoping to boost their profit performance. However, given the current profit margin for notebooks and optical drives, board makers are in fact faced with competition as fierce as that in the motherboard market.