"The global installed base of branded tablets will peak around 373 million units at the close of 2015," says Research Director Jeff Orr. "Led by North America at 48% of the installed base, the operating system mix is expected to be more balanced with 50% powered by Android, while 42% will use iOS."
With a slowdown in first-time tablet purchases, there are several reasons for change in the tablet installed base figures:
- The experiences with first-generation tablets greatly influence what audiences will purchase the second time around. Unique apps and content, usability, and durability all play a role in the decision-making process.
- A converged solution that marries the best of the smartphone (mobility and cellular voice service) with the larger display of a tablet.Phablets are an increasing percentage of smartphone shipments and are a mobile alternative to replacing a tablet.
- For small business owners looking to maintain the productivity of a PC with the mobility of a tablet, choices for 2-in-1 systems are increasing and now available with Windows 10 OS.
- Not all tablets will be replaced. Some get handed down or resold while others stop working or go unused in favor of performing activities on some other device.