LG's 2016 OLED TVs feature HDR Pro, assuring increased contrast ratio and color range. LG's entire OLED line is expected to be among the first to be certified as "Ultra HD Premium," meeting the premium performance requirements just released by the UHD Alliance. LG 2016 OLED TV lineup supports the industry-standard HDR formats established by broadcasters, film studios and consumer electronics manufacturers, such as HDR10 and DolbyVision HDR technology, making them among the first to be compatible with all formats.
The G6 and E6 series are the first TVs to display the picture quality of OLED on an slim glass panel. This Picture-On-Glass design is only possible with OLED technology and is ultra-thin, measuring just 2.57 millimeters (one-tenth of an inch), with a translucent glass back and forward-facing sound bar speaker system.
LG OLED 4K TVs assure a superior HDR viewing experience, thanks to its unique ability to achieve perfect black to reveal even greater picture detail. The 2016 lineup's HDR capabilities are also enriched by OLED's Pixel Dimming technology. Unlike LCD displays where the LED backlight can only locally dim sections of the screen, each pixel on an OLED panel can switch on and off independently. As a result, OLED TVs render vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas unlike the LCD TVs which have a halo effect from light bleeding.
With 10-bit panel and 10-bit processing power, LG's OLED TVs can render more than a billion possible color variations. This, along with LG's Color Prime Pro technology for a wider color gamut, gives these TVs the ability to display the finest details of color and gradation.
Top-of-the-line LG OLED TVs come equipped with a sound bar speaker system. Developed in partnership with harman/kardon, the LG G6 and E6 feature front-firing sound bar speakers. The sound bar system is equipped with extra woofers to bolster the power of the speakers.
The entire 2016 OLED TV lineup features the newest generation of LG's webOS Smart TV platform. With webOS 3.0 advanced new features make finding and switching between LG's expanded content options – including broadcast TV, streaming services and external devices – simple.
For 2016, LG is expanding the OLED TV category that it established last year with four new 4K series and eight OLED TVs overall. The G6 and EG series join the curved panel C6 and flat-panel B6 series to be available in 65- and 55-inch class sizes with plans for U.S. rollout beginning in the first quarter. LG's Full HD 1080p OLED TV will continue in 2016.
In addition to its HDR-enabled OLED TVs, LG also is introducing advances in LCD TVs with a premium designation called "LG SUPER UHD" TV. These 4K Ultra HD TVs will feature the most advanced LCD picture quality ever offered by LG, with expanded color capabilities, higher peak brightness and better black levels. Each of three new LG SUPER UHD TV series for 2016 is HDR compatible and includes Dolby Vision HDR technology.
Partnerships To Help Proliferate 4K HDR Technology
LG also announced a number of partnerships with content providers, film studios and TV technology companies designed to deliver high-quality high dynamic range (HDR) content options to consumers in 2016.
Netflix and Dolby are collaborating with LG to offer a library of DolbyVision HDR content. Owners of 2016 LG OLED 4K TVs can stream HDR content from Netflix on LG's updated webOS 3.0 Smart TV platform later this year.
In cooperation with Amazon, LG OLED TV will offer the newest original HDR content via Amazon Video. Visitors to LG's CES booth will see 4K HDR clips from "The Man in the High Castle," "Red Oaks," "Transparent" and "Mozart in the Jungle"
In addition, visitors to LG's CES booth will be able to experience HDR content on YouTube for the first time. HDR content from YouTube has been mastered to meet Google's VP9-Profile 2 HDR standards. YouTube plans to provide an HDR playback function on its website in 2016. At CES, LG also will display scenes from 20th Century Fox's "The Martian" on its HDR-enabled OLED TVs, using the Vidity video player from Western Digital.
In a dark room in its CES booth, LG will display new HDR video clips from deep space shot by NASA and produced by official NASA partner Harmonic.
Of special significance to the global adoption of next-generation television broadcasting, LG receivers based on ATSC 3.0 Candidate Standards will receive 4K Ultra HD HDR content from KHMP-18, a Las Vegas broadcast television station, during the show. Developed by the Advanced Television Systems Committee, ATSC 3.0 broadcasting leverages HEVC (High Efficiency Video Coding) video compression technology and improved transmission technology to deliver HDR 4K UHD signals over the air for the first time. LG technology is included in the majority of the ATSC 3.0 Physical Layer transmission system Candidate Standard.