Hewlett Packard Enterprise (HPE) announced plans to transition HPE into an as a Service company over time.
The company will provide its entire portfolio, through a range of subscription based, pay-per-use and as a Service offerings, by 2022. HPE will also continue to provide its hardware and software in a capital expenditure and license-based model, giving its customers choice in consuming HPE products and services in a traditional or as a Service offering.
Cloud vendors such as Amazon.com Inc. and Microsoft Corp. have seen booming sales while global server demand has stagnated. HPE's Chief Executive Officer Antonio Neri initially downplayed the threat from the public cloud companies, investing $4 billion in edge computing, which lets clients process information on hardware far away from data centers and he touted as the next wave of computing. But recently, HPE formed a partnership with Google that will help clients adopt a hybrid model -- to move information between their own corporate data centers and large public clouds.
“We are at an inflection point in the market,” said Neri. “Everyone recognizes that customers want technology delivered as a Service, but they also want it on their terms. HPE’s unique approach to as a Service, which empowers customers with choice, flexibility, and control, is driving HPE GreenLake’s tremendous success. We will continue to invest aggressively in this opportunity, to capitalize on our market leadership, leverage our world-class channel and partner ecosystem, and deliver our entire portfolio, from edge to cloud, under the HPE GreenLake portfolio. As a result, we will reshape HPE and transform the market, with a new and better way to deliver as a Service.”
The subscription announcement is the company’s most significant effort to generate more recurring revenue, which can help boost overall sales. HPE’s revenue has shrunk in the last two quarters compared with a year earlier.
HPE will continue to scale HPE GreenLake to reach new market segments, new use cases, and leverage its partner ecosystem to accelerate growth. This includes new HPE GreenLake offerings for the mid-market, new services for the edge, and new and expanded partnerships with CyrusOne, Equinix, and Google Cloud. In addition, the company continues to invest in theits suite of software delivered via a subscription model, including HPE Aruba Central, HPE BlueData, HPE Cloud Volumes, HPE InfoSight, and HPE OneView.
GreenLake gives HPE's customers a choice of subscription-based, pay-per-use, and managed IT as a Service offerings that provides a consistent cloud experience for managing workloads.
HPE also introduced several new offerings for mid-market companies. These include new right-sized offerings and services for the mid-market, new partnerships with data center and interconnection providers Equinix and CyrusOne, and new tools and investments to further simplify and speed the selling process for HPE channel partners.
HPE now offers five new HPE GreenLake offerings that provide mid-market customers with pre-configured as a Service workloads – for compute, database, private cloud, storage, and virtualization. These workload optimized solutions eliminate time spent on designing configurations, building solutions and testing technology.
HPE is now making it easier and faster for its partners to order and onboard HPE GreenLake for their customers with two new tools:
- HPE GreenLake Quick Quote: User-guided, automated quoting tool that starts with the customers’ workload needs and delivers fast quoting and transparent pricing. HPE's partners can adjust the workloads for cost or performance needs with the click of a button. HPE GreenLake Quick Quote cuts HPE GreenLake time to generate a proposal to just a few minutes.
- HPE GreenLake Chatbot: An Artificial Intelligence-driven, automated chatbot that answers partners’ HPE GreenLake inquiries. The chatbot eliminates time spent searching for resources, delivers faster answers and routes partners to HPE GreenLake sales support if it cannot answer a question right away.
HPE is also extending the HPE GreenLake portfolio to the edge, by announcing a new Network as a Service (NaaS) offering from Aruba, a Hewlett Packard Enterprise company.
The new offering incorporates the breadth of Aruba networking offerings that includes enterprise Wi-Fi, edge switching, security, end-user analytics, end-user experience validation and other tools.
HPE Greenlake for Aruba is available directly from Aruba and its global network of channel partners.
The HPE GreenLake offerings for the mid-market, HPE GreenLake offerings through co-location partners CyrusOne and Equinix, and HPE GreenLake for Aruba are available now.