Google is introducing shoppable ads on Google Images as another way to help advertisers connect with consumers.
Google says that 50 percent of online shoppers see images of the product before a purchase, and they’re turning to Google Images. The company has already aunched Shopping ads on Google Images, in order to provide advertisers with a new way to reach shoppers where they’re looking for more visual inspiration.
The new shoppable ads on Google Images format enables advertisers to highlight multiple products available for sale within their sponsored ad among Google Images results. Google is currently testing this on a small percentage of traffic with select retailers, surfacing on broad queries like “home office ideas”, “shower tile designs”, and “abstract art”.
Let’s say a shopper is searching for home office ideas on her mobile device or desktop and goes to Google Images to explore ideas around how to organize her room. She can scroll through the images, hover over any sponsored ad with the price tag, and see the items for sale in the image -- along with prices, the brand, and more. Google will continue to roll this out to more categories across more retailers over the next few months.
Moreover, advertisers have been benefiting from Showcase Shopping ads, which lets them promote their brand and products through imagery, descriptions, and relevant promotions. Now, Google is bringing Showcase Shopping ads to Google Images as well.
Last month, Google announced the expansion of the Merchant Center as a platform to power shopping beyond advertising on surfaces across Google. Now, in addition to using markup solutions that Gogole has long had available, retailers can provide product data to Google, free of charge, so that Google can start showing more of their product information to potential shoppers.