Digitimes reports that Gainward, previously an exclusive AIB partner of Nvidia, has begun working with AMD and will launch ATI Radeon HD GPU-based products soon The Radeon HD 48xx series have been a big success for AMD/ATI so initially Gainward plans to launch Radeon HD 4850 and 4870-series products, and will follow HD 3800-series cards later, the sources said.

Gainward's decision to launch ATI Radeon HD products indicates that the market for AMD graphics chips is good and more traditionally Nvidia only vendors may follow suit, market watchers commented. Whether Nvidia decides to try and woo partners back with reduced pricing or other incentives bears further observation, the watchers noted.