HD DVD player sales dropped just 13% from January to February, according to NPD. Sales fell 65% in March as production stopped and inventory dropped.
That stand-alone Blu-ray players havent picked up significantly from HD DVDs loss shows that few consumers were dissuaded primarily by the format war,' NPD director of industry analysis Ross Rubin said.
Rubin said NPD consumer surveys last year showed that an overwhelming majority of consumers said they werent buying a high-def player because their old DVD player worked and high-def players were too expensive.
Its clear from retail sales that those consumer sentiments are still holding true, he said.
NPD said consumers continue to purchase cheaper up-converting DVD players over Blu-ray. Sales of up-converting players were up 5% in the first quarter of 2008. Sales of standard DVD players continued to drop, down 39% in the first quarter. Consumers continue to see a gap between Blu-rays premium video quality and features and its premium price, said Rubin, adding that a broader array of releases this holiday season could change things.