Over 1 billion fans come to YouTube each month to connect with their favorite artists and discover new music.
Google is partnering with Eventbrite to make it simple for music fans to go from experiencing music online to seeing live performances.
Starting today, fans watching videos from YouTube Official Artist Channels will see Eventbrite listings for live music performances throughout the U.S. below the video. With one click on the "Tickets" button, they'll be able to purchase directly from Eventbrite.
"Through our partnerships with Eventbrite and Ticketmaster, YouTube now covers more than 70% of the US ticketing market and we'll continue to add new artists and venues of all sizes to our list in North America as well as expand globally," YouTube Music Team said in a blog post.