Sony's α (Alpha) digital SLR range grows further with two affordable new entry-level cameras.

Ideal for first-time DSLR users, the DSLR-A390 (α390) and DSLR-A290 (α290) are easy to use. They offers
a resolution of 14.2 effective megapixels. The α390 adds the extra benefit of Quick AF Live View. This system teams the convenience of live image preview on the tilt-angle Clear Photo LCD with speedy phase-detection autofocus.

The most affordable new DSLR from Sony, the α290 offers the same 14.2 effective megapixel resolution as the α390 in a compact body that weighs just 456g (excluding battery and media).

Both cameras feature a new grip design that allows more comfortable handling. Upper control areas of both models have also been revised with an uncluttered new button layout.

A Graphic Display makes it easy to understand the relation between shutter speed and aperture, plus the effects of your chosen exposure settings on the final picture. The Help Guide offers concise explanations of camera functions, illustrated by a sample image to show the results you’ll achieve. Quick access to shooting and playback function menus is streamlined by colourful on-screen icons.

The α390 and α290 include a mini-HDMI terminal for direct connection to any HD Ready TV (requires optional cable). Support for PhotoTV HD ensures better-looking still image reproduction on compatible BRAVIA models. BRAVIA Sync allows control of slideshow and other camera playback functions in comfort using your TV remote.

The new α390 and α290 digital SLR cameras by Sony are available from summer 2010.