Apple dominates the MP3 player and online music business sectors with iTunes and its iPod MP3 player series. Choi claimed Samsung MP3 players were better than Apples but so far lacked the music service. Once Samsung has its own, its players will be a match for the iPods, he added.
Industry insiders say it is likely rival firms will gang up to challenge Apple, but the problem for Samsung is finding allies who match or outstrip Apple in the content and software fields.
In addition, Samsung's service could compete against Napster, Virgin Digital, HMV, Yahoo! Music. and Sony's Connect service.