Mike Lazaridis, former Co-Chair and Co-CEO, has become Vice Chair of RIM's Board and Chair of the Board's new Innovation Committee. As Vice Chair, he will work closely with Mr. Heins to offer strategic counsel, provide a smooth transition and continue to promote the BlackBerry brand worldwide. Lazaridis founded the company in 1984, while Balsillie has worked at the company for 20 years.
Mr. Heins said he looks forward to continuing to work with Mr. Lazaridis, globally recognized as a technology pioneer. He said, "Mike created a whole new way of communicating and I look forward to continuing our close collaboration."
On the transition to CEO by Mr. Heins, Mr. Lazaridis said, "There comes a time in the growth of every successful company when the founders recognize the need to pass the baton to new leadership. Jim and I went to the Board and told them that we thought that time was now. With BlackBerry 7 now out, PlayBook 2.0 shipping in February and BlackBerry 10 expected to ship later this year, the company is entering a new phase, and we felt it was time for a new leader to take it through that phase and beyond. Jim, the Board and I all agreed that leader should be Thorsten Heins."
Jim Balsillie remains a member of the Board. "I agree this is the right time to pass the baton to new leadership, and I have complete confidence in Thorsten, the management team and the company," he said. "I remain a significant shareholder and a Director and, of course, they will have my full support."
Mr. Lazaridis said that he decided to move from Co-Chair to Vice Chair of the Board in order to return the public's focus to what is most important: "the great company we have built, its iconic products, global brand and its talented employees."
Mr. Lazaridis added, "Thorsten has demonstrated throughout his tenure at RIM that he has the right mix of leadership, relevant industry experience and skills to take the company forward. We have been impressed with his operational skills at both RIM and Siemens. I am so confident in RIM's future that I intend to purchase an additional $50 million of the company's shares, as permitted, in the open market."
Mr. Heins said he believes that RIM has tremendous potential. He joined RIM from Siemens Communications Group in December 2007 as Senior Vice President for Hardware Engineering and became Chief Operating Officer for Product and Sales in August 2011.
"Mike and Jim took a bold step 18 months ago when RIM purchased QNX to shepherd the transformation of the BlackBerry platform for the next decade," Mr. Heins said. "We are more confident than ever that was the right path. It is Mike and Jim's continued unwillingness to sacrifice long-term value for short-term gain which has made RIM the great company that it is today. I share that philosophy and am very excited about the company's future."
Mr. Heins said, "BlackBerry 7 has been well received. We are very excited about PlayBook 2.0 and BlackBerry 10. The reception of our products at this year's Consumer Electronics Show was encouraging."
Mr. Heins said that RIM has grown quickly. "As with any company that has grown as fast as we have, there have been inevitable growing pains," he said. "We have learned from those challenges and, I believe, we have and will become a stronger company as a result.
"Going forward, we will continue to focus both on short-term and long-term growth, strategic planning, a customer- and market-based product approach, and flawless execution. We are in the process of recruiting a new Chief Marketing Officer to work closely with our product and sales teams to deliver the most compelling products and services."
After growing wildly through the 2000s and breaking-out of the enterprise mold, Blackberry devices gained favor with non-business customers. But in 2007, the iPhone was introduced and the smartphone world quickly shifted to applications, while RIM stuck to the same business model that had worked so well in the past.
RIM thought that it could at least keep its core enterprise customers, but once the iPhone and Android platforms incorporated enterprise security and support for Microsoft Exchange, even those customers left the RIM platform in droves. In an effort to reduce the bleeding, RIM launched the enterprise-friendly Playbook tablet, its answer to Apples iPad, but that plan also failed, and RIM has resorted to liquidation pricing.
Shortly, RIM will be releasing its first QNX-based smartphones. RIM purchased QNX in 2010 and used QNX in its Playbook.
RIM still has millions of followers in the U.S., Latin America, the Middle East, and Africa; in a few countries, the BlackBerry remains the top smartphone used, but even in these countries, the move to higher-powered smartphones is starting to take hold. This year will be a very important one for RIM, and if Heins can save the company, his appointment hasnt come a moment too soon.