The P300 establishes a new branch of compact, wide-angle zoom models in the P-series line. As successor to the P100 (released in March 2010), the P500 offers greater zoom power and improved functions over its predecessor. The addition of the compact, wide-angle zoom P300 and the high-power zoom P500 to the P7000 (released in September 2010), the P-series flagship model, expands the lineup to three models. The P300 and P500 are both quipped with backside illumination CMOS sensors that enable high-speed processing capability for blur-free images, even with shooting in dark or dimly lit surroundings. The cameras are also equipped with NIKKOR lenses and image processing engines that utilize Nikon's exclusive optical technologies, as well as a variety of shooting and in-camera editing functions.
COOLPIX P300 Primary Features
Nikon optical technologies for stunning landscapes and night landscapes Fast, f/1.8 lens
A number of Nikon's optical technologies have been concentrated in the f/1.8 lens.
By adopting a high refractive-index lens with a refractive index of 2.0 or higher, which compensates for both curvature of field and spherical aberration with a single lens element, a smaller and lighter camera was achieved. The lens also enables sharper rendering for higher contrast throughout the entire frame
2X wide-angle zoom lens with built-in lens-shift vibration reduction (VR)
The lens covers focal lengths from the wide-angle 24mm to the telephoto 100mm (both equivalent with 35mm  format). The built-in VR function reduces blur with hand-held shooting and shooting at high sensitivities.
Backside illumination CMOS sensor enables capture of images exhibiting little noise at the high sensitivities required for night landscapes and pictures taken indoors under dim lighting
The camera is equipped with a backside illumination CMOS sensor with which each pixel receives light more efficiently for high-speed performance. Desired images are achieved with the specified scene mode through automatic adjustment of ISO sensitivity and/or shutter speed settings for high-speed capture of multiple shots that are then combined for night portraits and pictures taken under dim lighting, night landscapes, and backlit scenes.
Night Landscape mode:
When Night Landscape scene mode is selected, the camera automatically captures several shots at a fast shutter speed and then combines the shots to create a single optimized photo.
When the HDR (high dynamic range) setting is enabled in Backlighting mode with shooting of high-contrast scenes, the camera captures three consecutive shots at varying exposure and combines the three for a single photo with no loss of detail in highlights or shadows, and a broader range of tones. Three HDR settings are available for selection according to the level of contrast exhibited by the scene.
A variety of shooting functions that enable capture of photos as intended
The camera is equipped with a number of shooting and in-camera image editing functions that allow users to enjoy mastering the camera with manual operations. In addition to [P] programmed auto, [A] aperture-priority auto, [S] shutter-priority auto, and [M] manual exposure modes, the camera offers a number of features. Among these features are 8-fps high-speed continuous shooting at the maximum image size (12M 4000 X 3000), a Creative Slider and Special Effects for applying effects with shooting, Filter Effects that can be applied with image playback, and an Easy Panorama function for capturing horizontal or vertical panorama photos.
Special effects can be applied with shooting, enabling users to capture photos with colors and tones that suit their intent. Soft, High Key, Low Key, Nostalgic Sepia and High-contrast Monochrome options are available.
Easily apply filter effects to photos already taken without using a computer. Cross Screen, Fisheye, Miniature Effect and Painting options are available.
Create dynamic vertical or horizontal panorama photos. Angle of view can be selected from 180° (normal) and 360° (wide). The user need simply move the camera in the desired direction using the guides displayed, and the camera automatically recognizes the direction in which shots should progress. Multiple shots are then combined in a single panorama photo.
An approximately 921k-dot TFT LCD monitor with anti-reflection coating has been adopted. In addition, the expanded color reproduction range covers a broader range of colors for reproduction of almost the entire sRGB gamut.
Recording of full HD movies for which exposure and color settings, as well as optical zoom, can be applied
The camera is equipped with functions for recording full HD movies (1920 X 1080 pixels) with stereo sound. The Creative Slider and Special Effects can also be used with movies, and optical zoom can be applied or adjusted during movie recording. In addition, dramatic movies recorded using the HS Movie function can be played back in slow motion at 1/4 or 1/2 the normal playback speed, or in fast motion at twice the normal playback speed. Full HD movies recorded with the camera can be played back on a TV with an HDMI connector, and the camera's support for the CEC feature for HDMI enables playback control using the TV's remote control.
COOLPIX P500 Primary Features
A 36X optical zoom NIKKOR lens that covers a broad range of focal lengths from wide-angle 22.5mm through super-telephoto 810mm (equivalent with 35mm  format)
The camera's 36X zoom NIKKOR lens covers an incredible range of focal lengths from 22.5mm to 810mm (both equivalent with 35mm  format). So, not only is it capable of capturing wide-angle shots, but it also offers the highest optical zoom power in the history of the COOLPIX brand. Despite the capability of the lens, the camera body is still small enough to fit in the palm of your hand.
Backside illumination CMOS sensor
As light is more effectively received by the image sensor, even images captured at the maximum sensitivity setting of ISO 3200 exhibit significantly less noise.
New EXPEED C2 dual image processors
Processing to correct a variety of types of aberration and to reduce noise.
Image sensor shift + electronic vibration reduction (VR) function
Images captured with image sensor shift vibration reduction enabled are further processed with electronic VR for images that are sharper and exhibit less blur.
Full HD movie recording function with support for the capture of still pictures during recording
The camera is equipped with functions for recording full HD movies (1920 X 1080 pixels) with stereo sound. The entire optical zoom range, up to 36X, can be used and still images can be captured during recording. In addition, the P500 offers the same HS Movie function available with the P300. With the P500, users can enable and disable the HS Movie feature during recording of normal movies to emphasize determining moments, such as when a runner crosses the goal line, with slow-motion playback of portions recorded with HS Movie enabled. Full HD movies recorded with the camera can be played back on a TV with an HDMI connector, and the camera's support for the CEC feature for HDMI enables playback control using the TV's remote control.
A variety of shooting functions that enable capture of photos as intended (see P300 features)
3-inch, approximately 921k-dot tilting TFT LCD monitor with wide viewing angle
User friendly operational controls
A new continuous shooting mode button has been positioned next to the shutter-release button to enable quick switching between Single and Continuous settings in P, S, A and M exposure modes. In addition, by positioning the side zoom control on the side of the lens, the camera can be held more securely with shooting, effectively reducing blur.
Nikon COOLPIX L120 / L23
The COOLPIX L120 is a high-power zoom model offering 21X optical zoom, adjusted via the side zoom control, and a high-definition LCD monitor. The COOLPIX L23 is an entry-level model with enhanced automatic functions that enable simple operation.
The COOLPIX L120 is successor to the L110. It offers an effective pixel count of 14.1-million pixels, a 21X optical zoom NIKKOR lens that covers a broad range of focal lengths from wide-angle 25mm through super-telephoto 525mm (35mm format equivalent), and a 3-inch, approximately 921k-dot (VGA) TFT LCD monitor with wide viewing angle. In addition, new features to improve the performance of this high-power zoom L-series model, including a new side zoom control and flash pop-up button, have been adopted without any sacrifice to the design or compact size.
Further, the power-efficient The COOLPIX L120 is capable of capturing approximately 330 still images or roughly three hours and five minutes of HD movies with stereo sound using the supplied AA alkaline batteries.
The COOLPIX L23 allows for the capture of photos with simple operation through features such as an effective pixel count of 10.1-million pixels, a built-in 5X optical zoom NIKKOR lens, and the Easy Auto shooting mode. What's more, additional features such as the 2.7-inch, approximately 230k-dot (QVGA) TFT LCD monitor and support for common AA batteries that can be purchased just about anywhere make this compact camera easy to operate, even for beginners.
Nikon COOLPIX S9100 / S6100 / S4100 / S3100 / S2500
Nikon also released five new COOLPIX S-series models that incorporate advanced functions in a stylish design.
The Nikon COOLPIX S9100, which establishes a new branch in the S-series lineup, is a high-performance model equipped with a slim new 18? zoom lens and a backside illumination CMOS sensor. What's more, the camera also offers support for recording of full-HD movies.
The Nikon COOLPIX S6100 is successor to the S6000 and offers the same technologies for capturing blur-free photos of difficult night time scenes. A touch panel LCD monitor has been adopted for the S6100, which also offers an effective pixel count of 16-million pixels.
The Nikon COOLPIX S4100 and S3100 are even slimmer than their predecessors, the S4000 and S3000, and offer improved zoom functions and come in a rich variety of color options.
Finally, the Nikon COOLPIX S2500 is released as a model with basic camera functions that make photography simpler.
More information for Nikon's new models is available at www.nikon.com/.