The site will algorithmically distribute career-related articles written by any users on its "Influencer program," a blogging platform previously available only to business people who were invited to contribute.
In addition, LinkedIn members will have the ability to follow other members that are not in their network and build their own group of followers. They may also continue to share photos, images, videos and their original presentations on SlideShare.
In recent years LinkedIn has moved away from its roots as a resume library for job-seekers, instead positioning itself as a social hub that aggregates news, links, and status updates from members.
The service also inserts ads into users' timelines, an advertising model that has been successfully deployed by Facebook and Twitter.