LinkedIn is launching this week live video, giving people and organizations the ability to broadcast real-time videos.
The new feature is launching in beta first in the and it will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action.
Microsoft's LinkedIn is putting a focus on interactive and timely live video streams on LinkedIn Live. The social network is looking to shape the content streamed on the service, at least at first, by using it to support users looking to broadcast conferences, company announcements, earnings calls, and other similar events.
LinkedIn has selected several third-party developers of live broadcasting streaming services that creators will work with to create and post more polished live video on LinkedIn.
These include Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive, “with more to come in the following weeks,” LinkedIn said.
LinkedIn is expanding video in order to increase the engagement and drive revenue by exploring other ways of monetizing the content beyond ads. So far, the only monetization that LinkedIn has introduced around video is for video advertising.