Google Cloud Next ‘19 kicked off today in San Francisco with the company to introduce new advances in itys cloud technology.

Google’s Cloud is helping organizations, including many of the world’s largest companies - media companies, retailers, energy companies, banks, telecommunications companies, manufacturers, and software companies.

Cloud offers high scale, secured and reliable infrastructure, including cutting edge compute, storage and networking, through many regions around the world. Google also offers a digital transformation platform to manage data at scale, develop and modernize applications, understand and analyze data, collaborate with people and take advantage of new AI capabilities in meaningful ways.

This week, Google is introducing some advances in our technology, including:

• A new product called Anthos, a software-based solution that not only allows customers to deploy Google Cloud in their own data centers (Hybrid Cloud), but also gives them the flexibility to build, run and manage their workloads within their data center, on Google Cloud, or other cloud providers (Multi-Cloud) without making any changes. Google is making Anthos’ hybrid functionality generally available both on Google Cloud Platform (GCP) with Google Kubernetes Engine (GKE), and in customers' data center with GKE On-Prem. Anthos will also let Google's customers manage workloads running on third-party clouds like AWS and Azure.This simplified solution allows Google's customers to train their developers on one technology and be able to run, secure and manage workloads consistently across clouds. Google's partners including Cisco, Dell, HP, Intel, Lenovo and VMware are offering joint solutions. Google is also introducing a new regional expansion, faster and larger compute VMs, and solutions to migrate and modernize enterprise workloads including Windows and SAP.
• Google offers a platform to manage data at scale, to develop and modernize applications, to find insights and make decisions from data, to take advantage of Google’s advances in AI and machine learning, and to collaborate with others. The company annnounced today an integrated Open Source Ecosystem, giving its customers a platform of open source technology, fully managed, with integrated billing and full support from Google.
  
• Google announced a new serverless compute platform for containerized apps with portability built-in:
• Cloud Run, a fully managed serverless execution environment.
• Cloud Run on Google Kubernetes Engine (GKE), bringing the serverless developer experience and workload portability to your GKE cluster.
• Knative, the open API and runtime environment bringing the serverless developer experience and workload portability to your existing Kubernetes cluster anywhere.

The beta availability of called Cloud Run that lets Google's customers run stateless HTTP-driven containers, without worrying about the infrastructure. Cloud Run is a fully serverless offering: It takes care of all infrastructure management including provisioning, configuring, scaling, and managing servers. It automatically scales up or down within seconds, even down to zero depending on traffic, ensuring you pay only for the resources you actually use.

Google is also introducing new enterprise-friendly pricing and subscription models, streamlined contractual terms and conditions, a global customer success program and new initiatives aimed at enabling partners and co-innovating with them.

Google is also trying to earn and retain customers' trust. The company says that Google Cloud Platform (GCP) customers "own their data and control how it is used." "Your customer data is used to provide you with GCP services and to make them work better for you, and for no other purpose. Not advertising, not for anything else. Period," said Thomas Kurian CEO, Google Cloud.