The Consumer Electronics Association (CEA) has new logos to designate 4K Ultra High-Definition TVs, monitors and projectors for the home that meet CEA’s characteristics for 4K Ultra HD display products. The logos are specifically designed to assist consumers in identifying these 4K Ultra HD products in the marketplace. They will be made available for voluntary use by manufacturers for product packaging, marketing materials and promotional activities.

Two logos will be made available for use – 4K Ultra HD and 4K Ultra HD Connected – mirroring CEA’s voluntary characteristics, which were designed to address various attributes of picture quality and help move toward interoperability.

Under CEA’s voluntarycharacteristics, a TV, monitor or projector may be referred to as Ultra High-Definition if it meets the following minimum performance attributes:

• Display Resolution – Has at least eight million active pixels, with at least 3840 horizontally and at least 2160 vertically.
• Aspect Ratio – Has a width to height ratio of the display’s native resolution of 16:9 or wider.
• Upconversion – Is capable of upscaling HD video and displaying it at Ultra High-Definition resolution.
• Digital Input – Has one or more HDMI inputs supporting at least 3840x2160 native content resolution at 24p, 30p and 60p frames per second. At least one of the 3840x2160 HDMI inputs shall support HDCP revision 2.2 or equivalent content protection.
• Colorimetry – Processes 2160p video inputs encoded according to ITU-R BT.709 color space and may support wider colorimetry standards.
• Bit Depth – Has a minimum color bit depth of eight bits.

CEA also announced today that its Video Division Board approved the use of 4K Ultra HD as terminology to be used by CEA to describe the emerging category of display products with more than eight million pixels – four times the resolution of Full HD.

CEA is currently developing a licensing agreement for manufacturers who use the new logos.

CEA projects unit shipments of 4K Ultra HD displays to reach 800,000 in 2014 - a marked increase over CEA’s initial forecast of 485,000 units - earning $1.9 billion in revenue, a 517 percent increase over the 2013 total. Revenue from 4K Ultra HD displays is projected to exceed $5 billion in 2015, an impressive total considering that revenue was virtually nonexistent three years earlier.

Seperately, DIGITALEUROPE launched a different Ultra High Definition logo for the new generation of screens. The announcement was made during IFA 2014 and in conjunction with an Ultra High Definition logo programme, which is open to any manufacturer that sign the Logo License Agreement and commit themselves to the high quality and interoperability requirements defined by DIGITALEUROPE.