"Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give," said Tim Cook, Apple’s CEO."
From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT) RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.
On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund.
Finally on Monday, December 1 - World AIDS Day - Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.
Apps for (RED) marks the first global App Store initiative in support of (RED).
(RED) works with companies like Apple to fight for an AIDS FREE GENERATION by creating (PRODUCT)RED merchandise. Since its introduction, (PRODUCT)RED has generated more than $275 million for the Global Fund - more than $75 million from Apple alone.