Apple today announced iPhone 17e, a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do. iPhone 17e also features C1X, the latest-generation cellular modem designed by Apple, which is up to 2x faster than C1 in iPhone 16e. The 48MP Fusion camera captures stunning photos, including next-generation portraits, and 4K Dolby Vision video. It also enables an optical-quality 2x Telephoto — like having two cameras in one. The 6.1-inch Super Retina XDR display features Ceramic Shield 2, offering 3x better scratch resistance than the previous generation and reduced glare.1 With MagSafe, users can enjoy fast wireless charging and access to a vast ecosystem of accessories like chargers and cases. And when iPhone 17e users are outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features — including Emergency SOS, Roadside Assistance, Messages, and Find My via satellite — help them stay connected when it matters most.2

Available in three elegant colors with a premium matte finish — black, white, and a beautiful new soft pink — iPhone 17e will be available for pre-order beginning Wednesday, March 4, with availability starting Wednesday, March 11. iPhone 17e will start at 256GB of storage for $599 — 2x the entry storage from the previous generation at the same starting price, and 4x more than iPhone 12 — giving users more space for high-resolution photos, 4K videos, apps, games, and more.

“iPhone 17e combines powerful performance and features our users love at an exceptional value, making it a compelling option for customers looking to upgrade to the iPhone 17 family,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “We know our customers want a product that will last, and iPhone 17e delivers just that. With A19 for incredible performance, double the entry storage, a smarter camera system, and enhanced durability, iPhone 17e is designed to stay fast, secure, and valuable for years to come.”

A Beautiful Design with Enhanced Durability
iPhone holds its value longer than other smartphones,3 and iPhone 17e is built to last. It features a strong yet lightweight aerospace-grade aluminum design, and is splash, water, and dust resistant with an IP68 rating.4 The Ceramic Shield 2 front cover — featured across the iPhone 17 family — is tougher than any smartphone glass, and an Apple-designed coating provides 3x better scratch resistance than the previous generation as well as improved anti-reflection to reduce glare.

The Super Retina XDR display with OLED technology delivers a fantastic viewing experience whether a user is streaming videos in Dolby Vision or playing games, and with up to 1200 nits peak HDR brightness, it is easy to view content on brighter days. Face ID provides a seamless and secure way to unlock iPhone 17e, authenticate purchases, sign in to apps, and more. With the Action button, users can access their favorite features — like the flashlight, visual intelligence, and more — with just a press.

iPhone 17e features the latest-generation A19 built with advanced 3-nanometer technology, delivering powerful performance. The faster, more efficient 6-core CPU — up to 2x faster than iPhone 11 — handles everything from simple tasks like scrolling through photos to advanced Apple Intelligence capabilities like Clean Up. The 4-core GPU with Neural Accelerators unlocks console-level gaming on the go, supporting demanding AAA titles and hardware-accelerated ray tracing for more realistic lighting and reflections. The upgraded 16-core Neural Engine is optimized for large generative models and, combined with Neural Accelerators built into each GPU, enables Apple Intelligence and other AI models to run faster than on the previous generation.

iPhone 17e also features C1X, the latest-generation cellular modem designed by Apple. C1X is up to 2x faster than C1 in iPhone 16e and matches the speed of iPhone Air. C1X uses 30 percent less energy than the modem in iPhone 16 Pro, contributing to the exceptional all-day battery life.

iPhone 17e delivers exceptional all-day battery life, enabled by the efficiencies of Apple silicon, including the C1X cellular modem, and the advanced power management of iOS 26. With fast wired charging using USB-C, iPhone 17e can charge up to 50 percent in around 30 minutes.5 iPhone 17e also supports MagSafe and Qi2 for fast wireless charging up to 15W compared to 7.5W Qi wireless charging on iPhone 16e. MagSafe chargers, stands, cases, wallets, camera accessories, and more snap easily to the back of iPhone 17e, providing seamless alignment with a wide ecosystem of accessories.

iPhone 17e takes gorgeous photos with excellent detail, including in low light with Night mode. The 48MP Fusion camera enables an optical-quality 2x Telephoto, giving users two cameras in one so they can get closer to the subject and easily frame their shot. Users can shoot sharp photos at up to 48MP resolution, or capture in the 24MP default for incredible image quality at a file size perfect for storing and sharing. Portrait mode improves thanks to an advanced image pipeline, delivering remarkably natural depth and smooth bokeh that gracefully blurs the background while keeping subjects sharp. The advanced pipeline also enables next-generation portraits, so iPhone 17e recognizes people, dogs, and cats, and automatically saves depth information, allowing users to turn photos into beautiful portraits with background blur after capture and to adjust the focus point in the Photos app. The latest generation of HDR captures subjects with true-to-life renderings of skin tones and ensures bright highlights, rich midtones, and deep shadows across the image — all while preserving fine details.

iPhone 17e will be available in black, white, and soft pink in 256GB and 512GB storage capacities, starting at $599 (U.S.) or $24.95 (U.S.) per month for 24 months.13

Apple today announced the new iPad Air featuring M4 and more memory, giving users a big jump in performance at the same starting price. With a faster CPU and GPU, iPad Air boosts tasks like editing and gaming, and is a powerful device for AI with a faster Neural Engine, higher memory bandwidth, and 50 percent more unified system memory than the previous generation. With M4, iPad Air is up to 30 percent faster than iPad Air with M3,1 and up to 2.3x faster than iPad Air with M1.2 The new iPad Air also features the latest in Apple silicon connectivity chips, N1 and C1X, delivering fast wireless and cellular connections — and support for Wi-Fi 7 — that empower users to work and be creative anywhere.3 Available in two sizes and four gorgeous finishes that users love, the 11-inch iPad Air is super portable, and the 13-inch model provides an even larger display for those who want more space to multitask. With game-changing iPadOS 26 capabilities, advanced cameras, all-day battery life, a powerful app ecosystem, and support for accessories like Apple Pencil Pro and Magic Keyboard, iPad Air delivers a remarkable and versatile experience for anyone who wants to do more on iPad, from students and creators, to business users and gamers.4

With the same starting price of just $599 for the 11-inch model and $799 for the 13-inch model, the new iPad Air is an incredible value. And for education, the 11-inch iPad Air starts at $549, and the 13-inch model starts at $749. Customers can pre-order iPad Air starting Wednesday, March 4, with availability beginning Wednesday, March 11.

“iPad Air gives users more ways than ever to be creative and productive, offering powerful performance and incredible versatility to help them turn their ideas into reality,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With its blazing performance thanks to M4, incredible AI capabilities, and game-changing iPadOS 26 features, there’s never been a better time to choose or upgrade to iPad Air.”