Facebook is adding new ways to help marketers engage with their customers on mobile, encourage product discovery and drive sales online and in stores, with the introduction of AR ads in Facebook News Feed.

With AR, people can experiment with a brand's AR camera effects in one click from an ad. And by incorporating calls-to-action within the camera experience, people can go from engaging with a product - such as trying on a lipstick shade or exploring a new game - to making a purchase or installing an app.

Michael Kors was the first brand to test AR ads in News Feed, enabling people to try on a pair of sunglasses and make a purchase based on their experience. Later this summer, Facebook will begin testing AR ads with some additional advertisers such as Sephora and others in fashion accessories, cosmetics, furniture, gaming and entertainment, and plans to roll out AR ads more broadly to other industries over the course of the year.

Facebook is also launching the Video Creation Kit to make it easier for all advertisers to create mobile-first video ads.

The tool will enable advertisers to upload images, add overlays and logos to quickly build mobile-first video ads.

Video Creation Kit is currently in testing and will start rolling out to all advertisers in August for ads on Facebook, Instagram, Messenger and Audience Network.