Both LG Electronics and Samsung Electronics will have on display at IFA 2014 products that feature Swarovski Crystals in order to look "luxurious". Samsung announced the release of the Samsung Gear S Strap, the latest addition to its "Swarovski for Samsung" collection. The Gear S Strap is adorned with Swarovski cut crystals that complement the curved design of the Gear S. It is made with a completely new Swarovski product, Crystal Fine Mesh, launched in September 2014. This new product integrates the crystals directly into the Strap?s metal mesh.

LG Electronics, with design support from Swarovski, will unveil a CURVED OLED TV featuring a streamlined stand studded with crystals.

With a thin depth of 4mm and a weight of 16kg, the LG CURVED OLED TV is featuring LG?s Crystal Stand. To create this unique stand, approximately 460 luminescent Aurora Borealis crystals of three different sizes (SS8, 10 and 12) were applied by hand using specially made stencils.