Yahoo! and the NBC Sports Group today announced a content and promotional deal combining Yahoo! Sports' original coverage of big events. The collaboration will increase NBC's digital presence as well as bolster its college and fantasy game coverage, while Yahoo will gain access NBC's video content, live sports coverage and big name television personalities.

While Yahoo! Sports and the NBC Sports Group will continue to maintain separate sites and editorial control of their respective newsrooms and digital properties, they will collaborate on premium sports news and events coverage both online and on the air. Yahoo! Sports' products will also be included in the NBC Sports Group's digital assets.

Yahoo has looked to increase its involvement with television content, it announced a content sharing deal for financial news with CNBC in June.

The two companies will also jointly develop made-for-web video programs that will appear on both Yahoo Sports and NBCSports.com as well as collaborate in how they provide advertising.

The alliance will include, Yahoo Sports, the Rivals Network, NBCSports.com, NBC Sports Regional Networks, Golf Channel.com, Rotoworld.com and Allisports.com. NBCSports.com will continue to provide sports content for NBCNews.com.