Yahoo today announced updates to its advertising technology portfolio at Advertising Week in New York: the BrightRoll advertising technology and the Yahoo Gemini. BrightRoll is Yahoo's new, unified brand for programmatic advertising technology, offering a suite of media-agnostic tools to help advertisers, publishers and partners connect with consumers across ad formats and devices.

Yahoo has unified all of its programmatic advertising technology under the BrightRoll brand. Since acquiring BrightRoll in December 2014, the company has focused on building a media-agnostic suite of programmatic buying and selling tools to help advertisers, publishers and partners grow and measure their business.

The BrightRoll DSP drives programmatic buying for video, display and native advertising, leveraging exclusive access to Yahoo data and insights from one billion people and 165 billion daily data events to target the right audience.

The BrightRoll Exchange connects buyers and sellers of video and display inventory, including Yahoo properties and other premium publishers. The exchange is integrated with 100 DSPs and enables access to thousands of sites and apps via RTB, private marketplaces and programmatic direct.

Yahoo Gemini, the company's proprietary marketplace for search and native advertising across devices, introducing new product features and the Yahoo Preferred Partner Program.

Today Yahoo Gemini introduced a new custom audience feature that enables advertisers to leverage their own data alongside Yahoo data to retarget audiences across devices. As Yahoo's proprietary marketplace for search and native advertising across devices, Yahoo Gemini helps advertisers target, reach and engage relevant audiences to drive measurable results.

In addition, Yahoo recently launched the Yahoo Preferred Partner Program, connecting advertisers with a community of advertising technology and service providers, including Acquisio, ChannelAdvisor, Dealer.com, DrivenLocal, Fiksu, Kenshoo, Marin Software, Sprinklr and Tealium. The program is designed to bring more search and native demand to the Yahoo Gemini marketplace and driving improved results for both partners and advertisers.