Total demand for optical disc drives is expected to reach 500 million units this year, with automotive accounting for 100 million drives, the Taiwanese makers indicated. PC-use and consumer electronics (CE) will account for 200 million units each.
Although Taiwanese vendors are strong in the PC-use optical drive market, they have yet to gain a foothold in the car-use market, which is currently dominated by international CE brands such as Panasonic, Sony and JVC. In addition, certification by automakers for car-use DVD players can take as long as two years, the Taiwanese makers pointed out.
BenQ will therefore initially target the automotive after market and offer external (rather than built-in) car-use DVD players. The company only plans to enter the OEM/ODM market once it is has achieved a satisfactory level of sales, brand reputation and technological experience in the after market.
Lite-On IT, however, plans to have samples of its recently developed car-use DVD players certified by international carmakers, and the company will be attending the mid-September Auto Mechanika 2004 show in Frankfurt (Germany) looking for OEM/ODM orders.