Sony Mobile has introduced the Xperia C3, anew smartphone for selfies and social sharing thanks to Sony's digital imaging technology and interactive camera apps.

The smartphone produces perfect selfies with a 5 MP wide-angle front camera (25mm with 80 degree field of view) that allows you to capture more in the frame. With a soft flash, you can take photos day or night by double tapping the back cover or using Smile Shutter. Thanks to the front camera's Superior Auto mode, pictures are automatically adjusted for suitable lighting conditions and the auto scene recognition function, which works together with HDR and LED flash to offer great pictures and videos in any light.

The Xperia C3 also comes loaded with selfie camera apps. AR effect incorporates themes that let you add fun graphics and animations to your selfies and selfie videos. Portrait Retouch is another app that allows you to have a real-time makeover of up to two people from a combination of choices from 10 different beauty styles, 10 DECO frame options and magic beam for 6 eye reflection pattern changes.

The Xperia C3 also features an 8MP main camera, featuring an Exmor RS for mobile image sensor. SteadyShot offers smooth and distortion-free videos. The front camera also makes video calls with Xperia C3 clear on the 5.5" 720p IPS display over 4G/LTE connection.

At 7.6 mm and 150g, the Android 4.4.2 smartphone is powered by a Snapdragon Quad-core 1.2 Ghz processor and comes with 1GB RAM and 8GB Flash memory. It supports support 64GB microSD cards and a 2,500mAh battery. Battery STAMINA Mode 3.0 saves you wasted battery drain by recognising when you're not using your display and automatically turning off the functions you don't need, while keeping the notifications you want.

Sony's latest generation of dual-SIM technology allows users to set up both SIM cards independently with custom ring tones and choose between SIMs before making calls or sending texts, whilst Sony's dual SIM management technology means that users can keep both SIMs active .

Xperia C3 will be available in black, white and mint, and will launch globally from August 2014 starting with China as the first launch market.