Sony has created a 16K screen which is longer than a bus.
Going on show in Japan soon, the huge display contains 16 times as many pixels as a 4K television and 64 times as many as a regular 1080p high definition TV.
The 63ft by 17ft (19.2m by 5.4m) screen is currently being installed at a new research centre that has been built for the Japanese cosmetics group Shiseido in the city of Yokohama.
The new installation has been created out of several modular panels, but because they do not have bezels they can be fitted together without any visible gaps to create the impression of being a single screen.
Sony calls the technology "Crystal LED", which is its brand name for micro-LED display tech. The approach does not require a backlight, but goes much brighter than OLED (organic light-emitting diode) screens while still delivering similar deep blacks.
Sony also produced 16K footage for Shiseido showing life-size animal wildlife. Obviously, the company used a method called demosaicing - applying an algorithm to 8K footage to deduce what the additional pixels should look like.
The development was announced by Sony at the National Association of Broadcasters (NAB) trade show, which is currently being held in Las Vegas.