Samsung bested all other tablet vendors in the Innovation category with great scores for its breadth of tablet portfolio, leadership in owning much of the component technology used in its products, and support for incremental user interfaces beyond the touch display. Following Samsung on Innovation was Apple and Xplore Technologies.
Apple topped the pack of tablet vendors with its Implementation scores for the success it has had over the past year with its iPad. Beyond its production prowess, Apple has done an amazing job educating the marketplace through TV, print, and digital marketing about tablets and how these devices appeal to user audiences. The company also received perfect scores for its geographic market reach in all regions of the world. Runners up in Implementation are Samsung and Lenovo. China's Lenovo was squarely focused this past year on its home market and made impressive gains in mind and market share.
"Apple's success with iPad tablet shipments is undeniable," says senior practice director Jeff Orr. "Looking ahead, the breadth of Samsung's product portfolio and technology ownership give it a leadership role for future tablet development."