Samsung Electronics will reportedly unveil a Micro LED TV at the Consumer Electronics Show next year, as the company seeks to boost its premium TV business.
ZDNet Korea reports that Samsung's new TV will be 150 inches. Samsung is expected to apply the micro LED tech for its Cinema LED displays, designed specifically for movie theaters, and new Cinema LED screens for home entertainment.
Samsung declined to comment.
Micro LED technology utilizes a light-emitting display, which means it does not require a backlight as each pixel produces light like OLED. One difference is the use of an inorganic material, such as Gallium Nitride, which allows a much thinner display. However, Micro LED displays have very small LEDs - smaller than 100 micrometres in both width and height - making their production difficult. But in theory, Micro LED displays will consume less power and won't have burn-in problems like OLED.
Other tech firms, such as Apple, Sony and LG Display, have been doing research projects for micro LEDs for either mobile devices or TVs.
Samsung has been investing in LCD TV tech applied with the quantum dot materials (QLED), but the sales of quantum dot TVs have been lukewarm so far.
The market share of Samsung in premium TVs dropped from 57.7 percent in 2015 to 20.3 percent in 2016, according to a report compiled by market research firm IHS. LG, which is producing OLED TVs, saw its market share increase from 17.5 percent to 43.1 percent during the same period.