TCL today unveiled at CES its latest television, mobile and audio offerings.
TCL showcased an assortment of new products and technologies under their brand umbrella – next generation mini-LED for TVs, TCL 10 Series smartphones and true wireless earbuds will all be available in North America in the coming months, among other devices.
TCL Home Theater
After launching its 8-Series Roku TV - the first mini-LED TV, featuring over 25,000 micro-meter class backlights - in the US last year, TCL will push the new mini-LED backlight technology even further this year. TCL's new Vidrian Mini-LED technology is the first TV backlight with the driving semi-conductor circuitry and tens of thousands of micro-meter class mini-LEDs directly infused in a crystal-clear glass substrate.
"We opened the world's most advanced Gen 11 panel production facility and according to NPD, in just five short years, TCL jumped from zero to the number two selling brand of television overall in the United States," said Chris Larson, Senior Vice President, TCL.
TCL has joined other leading display innovators to become one of the founding members of the 8K Association. TCL intends to launch TVs in North America this year that will exceed the high standards established as part of the 8K Association Certified program and grow the global adoption of this big-screen technology, even partnering with Roku to roll out the first 8K TCL Roku TV later this year, to be ready for the next stage of 8K content as new game consoles and streaming services come to the market.
TCL will bring more voice assistance and hands-free smart home control directly through integrated microphones on TVs launching in targeted regions across the globe. Building on last year's support for voice features - including TCL Roku TVs with Easy Voice Control in North America - where users could talk to voice assistants through third-party smart home speakers for simple TV control, partnerships with smart platforms such as Roku, Amazon and Google, will ensure that TCL TV customers around the world will have access to all voice assistant services.
Partnering with Roku also allows TCL's smart TVs to evolve over time by providing customers with regular software updates delivering new content and features. In the coming year, Roku is expected to enable new HDMI-related features on select TVs. Taking advantage of the latest-generation HDMI 2.1 standard, a new HDMI eARC capability will enhance how the TV interacts with HDMI 2.1-enabled audio devices connected to the TV – like sound bars or AV receivers, to deliver better quality sound. In addition, the update will enable a new feature for enhanced video game performance – variable refresh rate. These updated 2019 TVs, along with some 2020 models, will be able to dynamically synchronize the frame rate of the TV to exactly match the frame rate of compatible games and game consoles for optimized performance. For big-screen, fast-twitch gamers, features like Auto Game Mode, LED Motion Clarity and 120Hz playback will boost gaming performance.
To further transport consumers into the world of gaming, TCL has partnered with the THX audio and video certification and technology company. Together, TCL and THX will establish a new industry standard in gaming performance for big-screen TVs – THX Certified Game Mode. THX Certified Game Mode delivers fast response time, allowing games to be experienced the way they were intended by the creators with vibrant colors and better contrast in 4K HDR resolution. Pending THX Certification, TCL will be the first to launch TVs later this year in North America with a dedicated "THX Certified Game Mode" setting.
Lastly, for consumers who want the best color accuracy from their TV but don't want to incur the high cost of professional calibration, TCL's iPQ Engine Mobile Calibration app is a simple tool that's compatible with select phones and only requires a few minutes of time. The iPQ Engine Mobile Calibration app was first launched through the Google Play store late last year, offering accurate TV calibration with Google Pixel phones, but for the first time, the app is now also available through the Apple store for compatibility with iPhones.
Expanding TCL's device portfolio, the company has also previewed its new TCL 10-Series smartphone lineup, including the company's first 5G phone set to launch globally later this year. The TCL 10 5G follows the launch of its 5G CPE device in 2019, and will be powered by Qualcomm's recently announced Snapdragon 765G SoC. Along with the TCL 10 5G, the company also previewed the TCL 10 Pro and TCL 10L, which are designed to form the core of TCL's smartphone portfolio in 2020 and will be available in global markets later this year. They will be available in the US and Canada beginning in Q2 2020, starting at under $500 USD.
Each of these new TCL smartphones features the company's new design for 2020, which includes quad-rear cameras, as well as TCL-made displays. They will also feature TCL's NXTVISION visual technology, a proprietary display optimization and camera technology, so you can see your screen come to life with enriched color, clarity and contrast enhancement in real-time.
The TCL 10 Pro is the first TCL device to feature the company's edge AMOLED display. This technology is made possible through TCL Communication's sister company, TCL CSOT, which also develops the display panels for TCL televisions.
TCL will officially launch the TCL 10L, 10 Pro and 10 5G at a press event in Barcelona, Spain on February 22, 2020 as part of Mobile World Congress, along with additional products to be announced.
Embracing the latest headphone trends like true wireless in their newest SOCL500TWS and ACTV500TWS earbuds, TCL focuses on delivering top-performing, affordable options. Quick charge, long battery life and comfortable design are some of the prime features and this year, users who prioritize healthy living can enjoy an integrated heart rate monitor to learn more about their body and optimize workouts with the new ACTV200BT model.
Additionally, whether it's a music playlist or an important conference call, TCL will upgrade chipsets with smart algorithm to enhance both the listening and voice performance for a carefree experience.
ACTV200BT headphone features offered by TCL include:
- ActivHearts heart rate measuring technology – an array of infrared LEDs and multiple sensors arranged for 360 degree monitoring of user's blood flow in the ear, yielding an accurate heart rate reading.
- Driven by 8.6mm speaker drivers and passive noise isolation
- IPX4 sweat and splash-proof
- Equipped with adjustable cable mechanism – allowing the headphones to rest comfortably and securely on the necks and shouders.
- Ear hook connected to the earpiece
- Compatible with a wide range of third-party health and fitness apps – including apps that use the Apple HealthKit platform.
Supporting Bluetooth 5.0 with a TCL engineered antenna design that is tested to boost Bluetooth signal reception, the headphones deliver a stable connection.
With soft rubber wrap-around housing, a water-repellent driver diaphragm enclosed with IPX4 sweat and splash-proof casing and microphone mesh, the SOCL500TWS is available in colorful purple, blue, orange and black hues with a semi-transparent compact case. Delivering bass and balanced sound, the earbuds feature 5.8mm speaker drivers that support a total playtime up to 26 hours and have gold plated contact points for more protection from perspiration.
For an elevated audio experience at home, devices like the TCL Alto 9+ prototype is a 3.1 channel sound bar featuring Dolby Atmos and RAY·DANZ technology to deliver an immersive cinematic experience without all the wires, speakers, and complexity. The RAY·DANZ acoustic engineering offers arrangements that are typically reserved for high-end home theater systems and allows for an expanded, more balanced soundstage, while providing clear dialogue and voice positioning.
In addition, the TCL Alto 9+ is certified as Roku TV Ready. During initial set up, the Roku TV will automatically configure itself for use with the TCL Alto 9+. Integrated sound settings and sound modes from the TV and sound bar can be accessed in one place by pressing the (*) button on the Roku TV remote.
Alcatel Mobile Product Portfolio
TCL Communication also announced the latest additions to its Alcatel mobile product portfolio, which includes the brand's first 48MP triple camera smartphone and the first Android 10 (Go edition) smartphone.
With the triple-camera setup on the Alcatel 3L, getting an affordable phone no longer means you need to sacrifice on imaging performance. The 48MP AI main rear sensor is capable of delivering clear photos and videos in low light conditions, thanks to the built-in 4-in-1 big pixel technology that combines four pixels into a larger 1.6μm 12MP image to increase light sensitivity. It also utilizes AI algorithms to automatically identify up to 22 different scenes, optimizing the image based on its category. Additionally, a 5MP camera is equipped with a 115° super wide-angle lens, allowing users to capture as much of the scene as possible, and a 2MP rear camera with a macro lens to take close-up photos in incredible detail. Also, the 8MP front camera with LCD flash allows for top class photos for users.
The Alcatel 3L also introduces a new design called Aurora, which features micro texture laser etching technology on a shimmering gradient back design.
Designed with a 6.22-inch HD+ Vast display, the Alcatel 3L makes media come to life with a 19:9 aspect ratio. Its efficient Octa-core processor, 4GB RAM and 64GB built-in storage help the phone handle the most resource-demanding content with ease, so you can stream HD videos, take photos and play games without interruptions. It is powered by a large all-day battery.
The Alcatel 3L will be available in select markets in Europe, Asia Pacific and Middle East and Africa in Q1 2020 at prices starting from $155 USD (€139), in Chameleon Blue, Dark Chrome and Agate Green.
With a triple camera, performance and a great viewing experience, the Alcatel 1S definitely delivers essential smartphone experiences and the most mainstream technologies to more people.
The smartphone hosts a 13MP + 5MP + 2MP triple rear camera, serving high quality photos. Powered by AI, the 13MP camera uses 22 types of scene detection which automatically adjusts camera settings when taking photos. Additionally, the 5MP camera with bokeh provides portrait mode for visually appealing photos with a 'background blur' to focus on the subject. Capture photos of small plants, animals and insects, without missing details by using the 2MP macro camera.
Thanks to an octa-core processor and day-long battery, the Alcatel 1S will keep up with hours of streaming music, HD video and uninterrupted gaming. The smartphone has a 6.22-inch HD+ Vast display. Much like the Alcatel 3L, the ethereal Aurora design approach on the Alcatel 1S gives the phone a unique feel, complete with an S-curve design.
The Alcatel 1S will be available in select markets in Europe, Latin America, Asia Pacific, Middle East and Africa in Q1 2020 starting from $110 USD (€99), in Agate Green and Power Gray.
The Alcatel 1V boasts a 6.22-inch HD+ Vast display. With a distinctive feather-patterned finish, curved sides and 2.5D front glass, the Alcatel 1V shows that it is possible to offer a stylish smartphone that's easy on your wallet. It also has a non-smudging design to prevent fingerprints.
Users can step up their photo game using the smartphone's dual camera with AI scene detection as well as its depth sensor. The Alcatel 1V also supports the use of a dedicated Google Assistant Button.
The Alcatel 1V will be available in select markets in Latin America, Asia Pacific, Middle East and Africa in Q1 2020 starting from $88 USD (€79), in Prime Black and Pine Green.
The Alcatel 1B provides an optimized smartphone user experience with Android 10 (Go edition), a quad-core processor and up to 2GB RAM. It has a 5.5-inch HD+ display and hosts a Smart Manager service that runs in the background to clear memory instantly and optimize power intelligently. Users can freely roam on-the-go as the Alcatel 1B has a 3000 mAh battery.
A dedicated Google Assistant button comes built-in.
The Alcatel 1B will be available in select markets in Europe, Latin America, Asia Pacific, Middle East and Africa in Q1 2020 starting from $66 USD (€59), in Prime Black and Pine Green.