The program will be introduced in a phased approach with four components. Two of the components - The BlackBerry 10 Ready Offer and the BlackBerry 10 Ready Webcast Series - are available today. The BlackBerry Enterprise Server License Trade Up and BlackBerry 10 Readiness Services components will be available ahead of the global BlackBerry 10 launch on January 30, 2013.
"We remain committed to our enterprise customers and want to provide them with a head start on understanding the power of BlackBerry 10 and preparing their existing environments for the new mobile computing platform," said Bryan Lee, Senior Director, Enterprise at RIM. "The BlackBerry 10 Ready Program gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10."
Under the "BlackBerry 10 Ready Offer," BlackBerry customers with BlackBerry Technical Support at the Advantage level or higher are eligible to receive a free BlackBerry 10 smartphone. Customers will need to install and run BlackBerry Mobile Fusion (which will be succeeded by BlackBerry Enterprise Service 10), and successfully complete an exclusive online learning course to qualify. Upon the launch of BlackBerry 10, the organization will receive a free BlackBerry 10 smartphone.
The weekly "BlackBerry 10 webcast" series is designed to share information, answer questions about RIM?s enterprise product portfolio. The webcasts will be supported in multiple languages.
RIM will be also offering customers who purchase BlackBerry 10 smartphones the ability to trade up their existing BlackBerry Enterprise Server licenses on a one for one basis for free, until December 31, 2013. The license trade up offer will allow customers to secure and manage their BlackBerry 10 smartphones with BlackBerry Enterprise Service 10. Customers will be able to access an online tool for the BlackBerry Enterprise Server License Trade Up in January 2013.
The "BlackBerry 10 Readiness Services" will provide the company's customers with a migration path to BlackBerry 10. RIM will offer change management and planning migration tools, and application development services in January 2013.
RIM hopes that the new BB10 devices, set to be launched on January 30, will revive its fortunes, especially if they be used by corporations and government agencies.
RIM promises its new devices will be faster and smoother than previous smartphones, and will have a large catalog of apps.
The Canadian company has ceded market share to Apple's iPhone and devices powered by Google's Android operating system. Although RIM's low-end smartphones still enjoy strong sales in emerging economies, sales of its higher-end phones have fallen sharply.
RIM initially plans to launch only a high-end touchscreen and a high-end QWERTY keyboard-based device on the new platform.
So far feedback from both carriers and developers, who have tested the new devices and platform, has been positive.