AdColony delivers TV- like video ads instantly in HD across the most popular iOS and Android smartphone and tablet apps in the world. Its proprietary Instant-Play video ad technology eliminates latency and long load times for video playback, and offers interactive elements to drive engagement, action and results.
AdColony will continue to support its existing customers as usual following the acquisition. Will Kassoy will continue to lead AdColony as CEO, and he will additionally take on the role of Chief Marketing Officer of Opera Mediaworks.
For advertisers, the addition of AdColony will make Opera Mediaworks a suite of brand and performance-based mobile ad solutions, delivering creative, targeting, analytics, measurement, programmatic buying, and video and rich-media offerings.
For publishers, the combination will offer the world’s largest mobile-focused ad server along with a larger scope of managed, self-service and programmatic tools creating new ways to monetize their inventory effectively.
The acquisition is expected to close in the third quarter of 2014.