Today Microsoft launched the Bing Business Portal beta, a new service from Bing to help business owners create and control their online listing. With it, business owners can even create deals and promote the offers on both the Bing desktop and mobile experience for free. The BBP will replace the Bing Local Listing Center (LLC), and all existing listing on LLC have been migrated to the Bing Business Portal.

Business owners are able to control the information that shows up about their businesses in a Bing local search result by claiming their business listing on Bing. All they need to do is use the link on their local listing page or visit www.bing.com/businessportal.

A business listing can also include details such as photos, a logo, parking availability, languages spoken, holiday hours, payment types accepted. Owners can even add links to their business website, Facebook page, and Twitter URL.

Restaurant and bar listings can include menus – either by creating one in the Bing Business Portal or by providing a direct link to an existing menu or PDF file.

With Bing Business Portal owners can also create a discount coupon, promotion or rebate. Using the Deal Editor, they can specify an offer category, a type (dollar amount, dollars off, percentage off, etc.), add information describing the offer (photos, expiration, disclaimer, etc.), and then promote the offer on Bing search results, their business listing page and Facebook page.

Businesses with deals will be highlighted on Bing desktop search results, as well as the deal tab from the Bing for Mobile browse homepage (m.bing.com).

The Bing Business Portal is currently available in the US.