Microsoft sold 28 million unit "For Xbox, 2008 will be remembered around the world as a pivotal growth year at retail and online — even in the face of tough economic conditions," said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. "Worldwide, a record number of players flocked to our broadest games and entertainment lineup ever, while the New Xbox Experience thrilled millions of fans by making our console even more engaging. And yet, we’ve only provided a glimpse into the new world of interactive entertainment that we’re imagining. The best of Xbox 360 is yet to come."

Microsoft said global unit sales of the Xbox 360, which was launched about a year before the PS3, outpaced its rival by over 8 million units at the close of 2008. Online consumer spending on Microsoft's Xbox Live online service increased 84 percent year-over-year and members of the Xbox Live community rose to over 17 million members at the end of 2008, the company said. Consumers have spent over $1 billion on Microsoft's Xbox Live online service since its launch for the 360 in 2005, according the Microsoft. Greenberg noted "the $199 price point (of the Xbox 360) was really critical to our success this holiday."