Salesforce names Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud to help customers scale and grow; new integration between Salesforce Sales and Service Clouds with Microsoft Teams will boost productivity

Microsoft Corp. and Salesforce on Thursday announced plans to expand their partnership, with Salesforce to name Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud. Salesforce will also build a new integration that connects Salesforce’s Sales Cloud and Service Cloud with Microsoft Teams.

“At Salesforce, we’re relentlessly focused on driving trust and success for our customers,” said Marc Benioff and Keith Block, co-CEOs, Salesforce. “We’re excited to expand our partnership with Microsoft and bring together the leading CRM with Azure and Teams to deliver incredible customer experiences.”

“In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms,” said Satya Nadella, CEO, Microsoft. “By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft Cloud to better serve customers.”

With Salesforce Marketing Cloud, marketers are empowered to know their customers, personalize marketing with Einstein, engage with them across any channel, and analyze the impact to improve campaign performance.

Through this partnership, Salesforce will move its Marketing Cloud to Azure, and be able to optimize Marketing Cloud’s performance as customer demand scales. This will reduce customer onboarding times and enable customers to expand globally more quickly with Azure’s global footprint and help address local data security, privacy and compliance requirements.

As part of this agreement, Salesforce will also build a new integration that give sales and service users the ability to search, view, and share Salesforce records directly within Microsoft Teams. The new Teams integration for Salesforce Sales and Service Clouds will be made available in late 2020.

These new integrations will build on existing solutions, including the users using Salesforce’s Microsoft Outlook integration.