By 2008, prices for Blu-ray Disc (BD) drives will drop 50% from current levels amid aggressive development by various related brands and makers, according to Shuji Minami, general manager, product business group of Sony NEC Optiarc. Minami also said the maker is not ruling out seeking new partners in Taiwan or placing more orders with existing Taiwan-based partners.

Demand for BD drives are expected to be driven by full high-definition (HD) demand for 19-inch-and-above LCD monitors and the new Vista operating system (OS) from Microsoft in 2007, Minami indicated.

In addition, adoption rates for BD technology will be further driven by the Olympic Games in Beijing in 2008, when demand for LCD and PDP (plasma display panel) TVs, along with high-density storage devices, will drive the market, Minami added.