The MEDIA-TECH Association along with the support of the Blu-ray Disc Association will present this new forum showcasing the creative aspect of the Blu-ray format and how it can turn into business opportunities. Co-located with the MEDIA-TECH Global Expo and Summit, this new event will take place on May 19, 2010 in Frankfurt, Germany.

The Blu-ray Disc Academy is specifically designed to bring together the creative community and business/marketing professionals from across Europe to share experiences in turning content into profit.

This one-day seminar will have sessions that cover content creation with an emphasis on advance interactive features and how these can unlock market opportunities. The component of this forum will be the live demonstrations from leading production companies.

Jean-Luc Renaud, who has been involved in film, TV, and the new media for over 25 years and is the editor of industry website www.dvd-intelligence.com , will serve as the Forum Director of the Blu-ray Disc Academy.

Niels Leibbrandt, European Promotions Chair of the Blu-ray Disc Association, concludes: "The Blu-ray Disc Academy at the MEDIA-TECH 2010 provides a great opportunity to see the whole BD ecosystem in one location". The Blu-ray Disc Association is happy to support this seminar which will be a terrific platform for BD production knowledge sharing and networking with professionals from all levels of business: creation of content, production, marketing, etc."

More details on the program of the Blu-ray Disc Academy will also be available soon at www.media-tech.net