Taiwan computer maker Asustek on Tuesday launched a low-cost laptop computer targeting children, elderly people and low-income users in the developing world. Asustek described "Eee PC" as easy to work, play and learn, which Asustek chief executive officer Johnny Shih said made it more competitive.

"The 'Eee PC' is our answer to where the next one billion users of personal computers are going to come from," Shih told reporters at the product launch news conference.

Asustek also aims to attract more general users hoping it could be seen as their second computer.

The laptop has a weight of 0.89 kilograms and comes with the 7-inch Eee PC features compact mobility, wireless capability and large flash-based storage capacity.

Originally designed on the Linux operating system, the Eee PC will also become available with the option of shifting to Microsoft's Windows platform when it hits store shelves next month.

The model launched Tuesday carries a price tag of 11,000 Taiwan dollars (337.4 US). Three other models of the line will hit the market before the end of next month, with separate prices of 7,999 Taiwan dollars (245.4 US), 9,900 Taiwan dollars (303.7 US), and 13,888 Taiwan dollars (426 US).

Asustek expected shipment of the PC model at 300,000 units in the three months to December.