Apple Invites Fashion Editors To Press Event
Apple Inc has invited fashion editors to its Tuesday launch event, meaning that the Phone maker is preparing to take the wraps off a smartwatch.
Apple plots its foray into the field wearable technology and it seems that its first product will be more than another smartwatch thta just connects to an iPhone and displays information and data received by sensors.
Apple declined to comment.
In the past year, Apple has hired Patrick Pruniaux, former vice president of Tag Heuer's global sales and retail; Angela Ahrendts, former chief executive of Burberry; and former Yves Saint Laurent CEO Paul Deneve joined as vice president of special projects.
Other technology companies including Intel and Google have also tried to attract a wider audience with fashinable products. On Friday, Intel announced a tie-up with Fossil Group on wearable technology. And more tie-ups are expected, as tech companies ramp up the fashion quotient in smartwatches, given that the current crop of watches has received mixed reviews.
Apple has also recruited Australian designer Marc Newson, whose creations have been featured by museums such as New York's famous MoMA.
Newson is well known for his furniture, in particular chairs with rounded forms. In the past, he has worked with Nike, Qantas Airways and Ford, among others. And his website highlights a series of watches amid persistent rumors that Apple could be unveiling an "iWatch" at its product launch event Tuesday.
For sure, Apple is under the pressure to wow at its "special event" in Cupertino, California, on Tuesday.
iWatch will reportedly have a flexible screen and come in two sizes, will track its wearer's health and fitness, double as an electronic wallet and of course, display messages. It is not likely to go on sale until sometime in 2015.
Regarding iPhone 6, is will be available with 5.5-inch or 4.7-inch screens and there is also speculation that some phones will boast extra-tough screens made from scratch-resistant sapphire material.
Apple has reportedly struck deals with major credit card providers Visa Inc, MasterCard Inc and American Express Co. The partnerships, as well as a special communication chip within the new iPhone and smartwatch, would allow consumers to use their gadgets at stores to buy goods.
Apple's launch of the "HealthKit" data service earlier this year made it clear that it sees its products helping consumers manage personal health information. By incorporating the HealthKit service into the iPhone 6, and by packing its smartwatch with sensors capable of monitoring physical movements and heart rates, Apple could make a broader push into mobile healthcare.
Apple declined to comment.
In the past year, Apple has hired Patrick Pruniaux, former vice president of Tag Heuer's global sales and retail; Angela Ahrendts, former chief executive of Burberry; and former Yves Saint Laurent CEO Paul Deneve joined as vice president of special projects.
Other technology companies including Intel and Google have also tried to attract a wider audience with fashinable products. On Friday, Intel announced a tie-up with Fossil Group on wearable technology. And more tie-ups are expected, as tech companies ramp up the fashion quotient in smartwatches, given that the current crop of watches has received mixed reviews.
Apple has also recruited Australian designer Marc Newson, whose creations have been featured by museums such as New York's famous MoMA.
Newson is well known for his furniture, in particular chairs with rounded forms. In the past, he has worked with Nike, Qantas Airways and Ford, among others. And his website highlights a series of watches amid persistent rumors that Apple could be unveiling an "iWatch" at its product launch event Tuesday.
For sure, Apple is under the pressure to wow at its "special event" in Cupertino, California, on Tuesday.
iWatch will reportedly have a flexible screen and come in two sizes, will track its wearer's health and fitness, double as an electronic wallet and of course, display messages. It is not likely to go on sale until sometime in 2015.
Regarding iPhone 6, is will be available with 5.5-inch or 4.7-inch screens and there is also speculation that some phones will boast extra-tough screens made from scratch-resistant sapphire material.
Apple has reportedly struck deals with major credit card providers Visa Inc, MasterCard Inc and American Express Co. The partnerships, as well as a special communication chip within the new iPhone and smartwatch, would allow consumers to use their gadgets at stores to buy goods.
Apple's launch of the "HealthKit" data service earlier this year made it clear that it sees its products helping consumers manage personal health information. By incorporating the HealthKit service into the iPhone 6, and by packing its smartwatch with sensors capable of monitoring physical movements and heart rates, Apple could make a broader push into mobile healthcare.
