The SAFMAR Group announced the launch of GeForce NOW in Russia as GFN.RU.

That means Russian gamers who have been waiting to get into the GeForce NOW beta have a path to play. SAFMAR kicked off Russia’s biggest computer and video games exhibition, the IgroMir Expo in Moscow, with the news.

Rostelecom, a provider of digital services in Russia, will run GFN.RU on its data сhannels. M.Video, the largest Russian consumer electronics retail chain, is offering subscriptions in store and online.

Announced at the GPU Technology Conference in March, GeForce NOW Alliance is a partnership of operators using NVIDIA RTX Servers and NVIDIA cloud gaming software to expand and improve cloud gaming globally.

With RTX Servers, telcos and cloud operators have a solution to bring high-performance cloud gaming with localized versions of GeForce NOW onto their networks.

SAFMAR Group joins two alliance members — LG U+ in Korea and SoftBank in Japan.

In South Korea, LG U+ kicked-off its GeForce NOW trial earlier this month, aligned with the launch of the Samsung Note Galaxy 10 release. The country’s gamers can now access the latest PC games anytime, anywhere, with 5G smartphones and PCs. No need to download game titles or manage game and system updates.

In Japan, SoftBank recently opened pre-registration for GeForce NOW and has received support from gamers locally. Their free beta trial will launch this winter.