Bosch CEO Dr. Volkmar Denner on Thursday announced a partnership with Nvidia, in which they will develop artificial intelligence artificial intelligence self-driving systems for mass market cars.

NVIDIA and Bosch are developing an AI self-driving car computer built on NVIDIA's deep learning software and hardware that enables vehicles to be trained on the complexities of driving, operated autonomously and updated over the air with new features and capabilities.

"Self-driving cars is a challenge that can finally be solved with recent breakthroughs in deep learning and artificial intelligence," said Jen-Hsun Huang, founder and CEO, NVIDIA. "Using DRIVE PX AI car computer, Bosch will build automotive-grade systems for the mass production of autonomous cars. Together we will realize a future where autonomous vehicles make mobility safe and accessible to all."

"Automated driving makes roads safer, and artificial intelligence is the key to making that happen," said Denner. "We are making the car smart."

The Bosch AI car computer system will be based on next-generation NVIDIA DRIVE PX technology with Xavier, the upcoming AI car superchip, the first single-chip processor designed to achieve level-4 autonomous driving. The performance of Xavier is necessary to handle the massive amount of computation required for the tasks self-driving vehicles must perform. These include running deep neural nets to sense surroundings, understanding the 3D environment, localizing themselves on an HD map, predicting the behavior and position of other objects, as well as computing car dynamics and a safe path forward.

The on-board systems to enable fully automated driving are planned to come onto the market from 2020.

Bosch is the world's biggest maker of automotive components and will continue to develop its own visual technology regardless of Intel's $15 billion deal to buy Mobileye.

Bosch competes with Israel's Mobileye, which supplies integrated cameras, chips and software for advanced driver assistance systems (ADAS) that are essential for autonomous driving, and owns about 70 percent of the market.

Bosch, along with rivals including Autoliv and Continental, have decided to stick to plans to develop their own technology for the current generation of ADAS, unlike for example Valeo, which stopped in-house development and decided to buy Mobileye's products instead.

Bosch also relies on an array of partnerships with software makers including SAP, Software AG, IBM, General Electric and Amazon.