Fuji Photo Film U.S.A., Inc. today introduced a luminous addition to its data storage product line - Glow Discs. The new discs are an expansion of Fujifilm's existing choice of CD-Recordable media products. Offering the same reliability and quality of the original 80-minute 700-MB capacity and the 1X to 32X write speed discs, the Glow Discs offer an eye-catching alternative to storing your favorite MP3s or digital photos. ``Consumers are changing the way they view storage products,'' said Scott McNulty, Director of Marketing, Computer Products Division, Fuji Photo Film U.S.A., Inc. ``CD-Rs and CD-RWs have gone from an accessory for early adopter techno-enthusiasts to a lifestyle product for the mass market. The introduction of the Glow Discs is a demonstration of Fujifilm's continued commitment to making technology more fun and convenient for the consumer. For example, Fujifilm was one of the first manufacturers to offer different color floppy disks for easy identification. These kinds of enhancements give consumers a wider choice of products that better meet their lifestyle demands.''

The Glow Discs will be available in packages of 10 at a manufacturer's suggested retail price of $9.99 per pack. The product is expected to be available in the first quarter 2002.