FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “instax mini 40” (mini 40), which supports the mini-format film, on April 21, 2021. It will join the lineup of the “instax” series of instant cameras that allow users to enjoy on-the-spot photo printing.

The mini 40 comes in a classical camera design that is least affected by trends. It is the instax series’ new entry-model that has a presence but can easily blend in with a variety of fashion styles and shooting situations.

The “CONTACT SHEET” mini-format instax film is also released on the same day, featuring text in orange to add a classical touch to a black frame, in a style that complements the mini 40. The design simulates a “contact sheet,” a bromide sheet printed with photos taken in films to check individual images.

[Image]instax mini 40 / Printed CONTACT SHEET mini-format film
The “instax” series of instant cameras, which is launched in 1998 and affectionately called “Cheki” in Japan, now has been used by especially young people in over 100 countries worldwide, including Europe, the United States, China and Southeast Asia. It is embraced by a large number of people not only for its ability to capture a precious moment and have a print-out on the spot, but also as a new tool of communication and self expression, conveying one’s sentiments visually.

The mini 40 features the popular “Automatic Exposure” function, originally introduced to the instax mini 11, released in May 2020. The camera automatically optimizes the shutter speed, flash output and other settings according to a shooting condition, making it easy to take the perfect photo in bright outdoors on a sunny day or dark indoors alike. Users can also activate the “Selfie mode” for taking selfies and close-up shots with ease by pulling out the front edge of the camera’s lens after powering it on. The mini 40 is an instant camera with a simple and classical design which has a presence. The surface has a premium texture that sits comfortably in the hand, while the black-based body combines silver frames as a design feature. The attention to detail has perfected the sophisticated design.

[image]Close-up shots in the Selfie Mode / Classical design unaffected by trends
A black camera case with a stitching detail and a shoulder strap is released at the same time. It has been designed to complement mini 40’s texture and silver frame looks.

[Image]Camera case with a shoulder strap
Fujifilm will continue to expand the world of the “instax” instant photo system, which allows people across the globe to “enjoy printing photos as they take them”.

Main features
(1) “instax mini 40”
The mini 40 comes in a simple and classical design which has a presence. The surface has a premium texture that sits comfortably in the hand, while the black-based body combines silver frames as a design feature to achieve a sophisticated appearance.

② “Automatic Exposure” function for attaining optimum exposure settings for any scenes
The mini 40 delivers beautiful photos, correctly exposed to the main subject and the background even indoors or in low lights, producing high-quality instax prints.
[Image]“Automatic Exposure” function for attaining optimum exposure settings for any scenes

③ “Selfie Mode” for taking selfies and close-ups with ease
Users can activate the Selfie Mode with ease for taking selfies and close-up shots by pulling out the front edge of the camera’s lens after powering it on.
[Image]“Selfie Mode” for taking selfies and close-ups with ease

(2) Mini-format film “CONTACT SHEET”
A design simulating the look of a “contact sheet” for a classical atmosphere
The film can be used on all “instax mini” series of cameras, which support the mini-film format
Each pack contains 10 films