When you oversee the running of a store, you may have noticed that when one type of music is playing, sales increase or decrease.
It's not a coincidence. Sales and music have long been linked to each other, and if you are looking for a way to increase sales in your store, one of the easiest ways to do this is to look at the music that plays in your store.
So, in this article, you will be guided through the different types of music that have been linked to sales and how customized playlists for your store can increase sales long-term.
Energetic or Upbeat Music
When you play fast-paced music, it can create a sense of urgency and excitement among your shoppers. Indeed, this has been linked by market research to increased sales, as well as prompting faster decision-making, potentially leading to more people making impulsive buys. It is often why fast-food franchises, sports stores, and clothing stores play this kind of music. Music streaming services for business can ensure that your store plays fast-paced music at set times during the day, so when you note that there are more customers, this kind of music will be playing in the background.
However, soft music in the background, which is instrumental, creates a calming environment where your customers will be more likely to feel relaxed. This can create a sense of ease, allowing those in your store to make purchases while also taking their time. This is important for customer experience and can lead to positive associations with the customer and your store.
This is a tactic that you may have noticed being employed in high-end boutiques, spas, and fine dining establishments. However, for store managers, it can be a great option when your store is brand new, and you want to get to know your customers, as well as promote them spending more time in your store to increase sales at your store’s grand opening.
If you were to go into an alternative store that sold black clothing, black lipstick, and spiky bracelets, you would expect that store to be playing music that matches the theme of the store. So, in a gothic-based clothing store, you would not expect to hear classical music!
Matching music genres to your target audience is highly effective and can help to attract the demographic you want. Thus, try to determine your main audience, and be sure to have a store playlist that matches their musical tastes.
Yes, it is a fact that most people associate Christmas shopping with hearing Mariah Carey, and there is a reason. It is seasonal, but linking the music playing in a store to the associated season will encourage your customers to make seasonal purchases. This is why stores that are dedicated solely to Christmas decorations play seasonal music all the time.
Your Company Brand
When it comes to music and playlists, you need to create a theme in your store. You will want the music to be linked to your store's brand and the products you are selling. Again, this will require some market research to identify customers' preferences and ensuring that the music you play will create a positive brand image in their minds.