This week sees the launch of a global advertising campaign to introduce users to the first Xperia smartphones from Sony. The brand advertising campaign from Sony Mobile Communications marks Sony's return to the smartphone market with the new Xperia smartphones.

The campaign - 'Made of Imagination' - kicks off on Saturday night with company's 'Made of Imagination campaign,' which will be deployed across TV, print, digital, out-of-home and retail, and will roll out over the course of 2012.

Sony Mobile Communications recently introduced Xperia U and Xperia P that join the flagship Xperia S in the NXT series.

The print advertising campaign is currently making its debut across European markets and will be rolled out globally.